South Korea’s creative content looks to international market from get go

International sensation: Last year, Netflix announced there will be a second season of the successful ‘Squid Game’, which has sparked many Korean directors to venture into the global market. – Netflix

THE Netflix original drama series Squid Game was the spark which changed everything.

While Jo Hyun-rae, president of the Korea Creative Content Agency, was confident about the power of Korean pop culture and recognised its potential when the KBS drama series Winter Sonata and its lead actor Bae Yong-joon achieved popularity in Asian markets outside of Korea in 2002, it was not too long ago that he began to feel Korea could play a more active role in the highly competitive global contents industry.