In better times: The Good Vibes Festival was held in Genting Highlands in 2018.
AS a PR practitioner, I find myself pondering the unfortunate circumstances surrounding the cancellation of the Good Vibes Festival and the subsequent challenges that have had a profound impact on numerous stakeholders. The question arises: was this crisis avoidable?
The answer, in my opinion, lies in a combination of Yes and No, as there were both proactive measures that could have been taken and external factors that were beyond immediate control.
In today’s ever-evolving landscape, one of the critical aspects that could have helped in avoiding or mitigating the crisis is the presence of a well-structured crisis communication plan and manual. Concert organisers must have such a manual in place.
This plan should also include a crisis communication navigation team that always remains on standby, equipped to handle the various scenarios outlined in the manual. By having a comprehensive plan ready, swift actions can be taken when a crisis arises.
For instance, the recent incident involving controversial comedian Jocelyn Chia should have served as a valuable lesson for entertainment organisers: it is essential to conduct thorough background checks on all the artists to anticipate any potential issues and plan for appropriate responses in case of unforeseen circumstances.
Considering the specific incident that led to the cancellation of Good Vibes, the organisers should have acted decisively. Pulling the plug on the artist when he started his rants and immediately removing him from the stage before the situation escalated could have averted further damage to the festival’s reputation. This is where quick and appropriate actions in such situations can demonstrate responsible crisis management and maintain public trust.
(The organisers reportedly tried to shut down the band but were stopped by the act’s crew.)
However, it is essential to also acknowledge that some factors may have been beyond the immediate control of the organisers. Despite their best efforts, incidents can occur that challenge the very essence of an event.
In such cases, the government’s role becomes crucial in addressing the issue effectively.
Considering the impact of the festival’s cancellation on the vendors, and participants, the government should have stepped in to assess the situation thoroughly.
A more comprehensive approach could have been taken instead of resorting to a blanket cancellation. This could include investigating the incident thoroughly, holding those responsible accountable, and working with the organisers to implement necessary changes to prevent such incidents in the future.
Moreover, it is essential to emphasise the cultural values of Malaysia, which have always been based on respect and tolerance. While the incident at the festival was regrettable, it does not define the entire nation or its people.
It is crucial for the upcoming artists to understand and appreciate the rules and customs in place, not only in Malaysia but in any country they perform in. With this understanding it will foster mutual respect and promote cultural harmony.
I believe the Good Vibes Festival crisis could have been avoided or better managed through proactive measures such as having a crisis communication plan, conducting thorough artist checks, and taking swift action during the incident.
Additionally, a more comprehensive approach from the government and a focus on educating outsiders on cultural values can help prevent such issues in the future.
Shaerine Irwina Kaur is a public relations practitioner. The views expressed here are solely the writer’s own.
