The team behind the Ultimate Fighting Championship is betting big on Power Slap, a new and extremely dangerous competition with many detractors. — ©2024 The New York Times Company
WHEN the meaty palm of Vasil Kamotskii, a 163kg, 34-year-old pig farmer from Siberia known as Dumpling, struck the tender cheek of the man who faced him, it sounded like a thunderclap.
Dumpling didn’t appear to expend much effort – he swung lazily, the way you might bat a fly.
But it was enough to send his opponent, Kamil Marusarz, a 26-year-old from Orland Park, Illinois, toppling to the ground.
Referees and the medical staff onstage at the Cobalt Ballroom at the Fontainebleau Hotel and Casino in Las Vegas rushed to check on Marusarz.
Any hesitation in the cheering and applause from the 3,500-person crowd was alleviated when someone with a clear view of the ring yelled out that Marusarz was still breathing. The atmosphere had the boozy jocularity of a bachelor party.
Dumpling raised a fist, grinning in triumph as the announcer declared him the victor. Marusarz remained unmoving on the floor.
Vern Cathey preparing to slap Austin Turpin. Babyface Blackburn accepting his victory in the welterweight division at the eighth Power Slap event in Las Vegas. The team behind the Ultimate Fighting Championship is betting big on Power Slap, a new and extremely dangerous competition with many detractors. — ©2024 The New York Times Company
The whole fight, if you can call it as much, lasted about 30 seconds. Most fans agreed that it was the highlight of the evening’s eight-bouts event, in which one pair of competitors after another stood their ground and exchanged earsplitting slaps.
Dumpling has been slap fighting in his native Russia for many years – in fact, he is considered one of the forefathers of this unlikely pastime, helping to popularise it with viral highlight videos on YouTube – but this was his first time participating in Power Slap, the big-money slap-fighting league created by UFC president Dana White.
White was inspired to found the league after happening upon Dumpling’s videos in 2021. Impressed by the attention-grabbing conceit, he wanted to see what would happen if the sport were “done the right way”, which is to say by him.
“The answer is seven billion views in 17 months; that’s the answer,” White, 54, said in a recent interview, referring to a statistic he often mentions about the Power Slap league’s total number of views across multiple social media channels, including YouTube, TikTok and Snapchat.
White likes to rattle off follower tallies and how they compare (always favourably) to various major league sports.
“Power Slap has gained over a million and a half Instagram followers just in 2024 so far,” he said.
“Which is more than Nascar, Major League Soccer, the NFL, Major League Baseball and the NHL.”
Slap fighting was once a shapeless contest of trading hard, open-handed blows until knockout.
White, with his considerable resources, has ushered it towards if not respectability, at least a semblance of order, establishing a set of official rules and putting in place protocols that give the enterprise the appearance of legitimate sport.
To that end, he said the organisation had “run toward regulation”, actively working with groups such as the Nevada Athletic Commission, which officially licensed the organisation to host events under its jurisdiction, to bolster the league’s legitimacy and to “make sure that the sport is regulated and safe”.
The UFC’s long, arduous road to legalisation and legitimacy was a result of concentrated lobbying efforts and years-long legal battles.
It finally secured approval for its events from each of the 50 US states in 2016, overcoming opposition from those who objected to its often extreme physical violence, which studies have shown involves a high risk of head injury.
But Power Slap’s path to legitimacy may be even steeper. Sceptics say regulations are basically irrelevant – that damage caused by slap fighting is intrinsic to the action and can’t be mitigated.
“This is not a sport, OK? This is an event,” said Dr Gregory O’Shanick, medical director at the Brain Injury Association of America.
“A sport is a contest of athleticism or skill. This is merely your physiological ability to withstand blunt-force trauma to the head. It’s like seeing how many times somebody can run into a brick wall.”
White pointed to the UFC, another brutal combat sport, as a precedent.
“We don’t get enough credit for this: never a death or serious injury in 30 years of the UFC,” he said.
“It’s a combat sport, but we spend the money to make sure it’s as safe as you can possibly make it, and it’s the same with Power Slap.” (Some studies have indicated that UFC fighting has also potentially caused traumatic brain injuries.)
Frank Lamicella, president of Power Slap, had a more laissez-faire attitude.
“Look, there’s two people hitting each other in the head, and if I was a doctor, I’d probably tell them, ‘Hey, this is maybe not the best idea,’” he said.
“But if two people want to do it, we provide the platform, and we spend a tonne of money making sure they’re safe.”
Dayne Viernes, a slap fighter known professionally as Da Crazy Hawaiian, expressed initial reservations about the safety of the sport, in part because of warnings he had received.
“There was a lot of people telling me about CTE (chronic traumatic encephalopathy) and brain damage and all this stuff,” he said. He has come to accept the risk, however.
“Right now I’m listening to my body, and I hear it very well, and I don’t really believe that it will affect me the way some people think.”
O’Shanick said that because of the nature of these kinds of brain injuries, sufferers of CTE do not always know they are affected.
Critics have been alarmed by the possibility that these behaviours might be replicated on the schoolyard by impressionable children, particularly given the sport’s growth across social media.
O’Shanick said he worried about youngsters doing this, but as adults go, he seemed more flippant.
“If you take a libertarian perspective, you don’t legislate it; you just let natural selection happen,” he said.
“Eventually, all the people engaged in this are going to die out, and you’re not going to have to worry about that population reproducing.”
White (who was caught slapping his own wife in public last year) said he had experienced criticism before, when he was attempting to grow the UFC.
“Everyone said that the UFC wasn’t a real sport, that it was barbaric, that it was never going to work,” White said.
Since its founding in 1993 and especially since White took over the organisation in 2001, the UFC has matured from niche to mainstream, with more than US$1bil in annual revenue and millions of people tuning into its regular pay-per-view broadcasts on ESPN.
At the end of the night at the Cobalt Ballroom in Las Vegas, as Da Crazy Hawaiian was celebrating his victory in the headlining super heavyweight championship fight, he smiled and roared, lapping up the cheers of the crowd.
As he thrust his championship belt into the air, an announcer asked him if next time he would be willing to take on Dumpling.
“I want Dumpling so bad,” he yelled, giggling and rubbing his belly. “Feed me! Feed me!” — ©2024 The New York Times Company
