A calf roping competition during the Calgary Stampede at the GMC stadium in Calgary, Canada. Over a million visitors came to the annual rodeo show, which is filled with concerts, cattle and circus performers. — ©2024 The New York Times Company
IT seems like everyone’s embracing a bit of country charm these days: Western-themed fashion has surged in popularity, and country music is enjoying a revival not seen in decades.
“We call it the ‘Yellowstone effect’,” said Joel Cowley, CEO of the Calgary Stampede, one of the world’s largest rodeos.
Uh-oh! Daily quota reached.

Country charm
Attendees at the BMO Centre during the Calgary Stampede in Calgary. Redevelopment projects, like the one underway in Calgary, are in the works throughout the United States.
Attendees at the BMO Centre during the Calgary Stampede in Calgary, Canada, on July 11, 2024. (Amber Bracken/The New York Times)
Veterinarians perform an on-view surgery inside the CSU Spur Vida building in Denver.
Veterinarians perform an onview surgery inside the CSU Spur Vida building in Denver, on Sept. 9, 2024. (James Stukenberg/The New York Times)
A central hall called The Exchange in the BMO Centre, during the Calgary Stampede in Calgary, Canada. The BMO Centre recently underwent a US$500mil expansion, which was completed in May and included the central hall called the Exchange. — ©2024 The New York Times Company
A central hall called The Exchange in the BMO Centre, during the Calgary Stampede in Calgary, Canada, on July 11, 2024. (Amber Bracken/The New York Times)
An exhibit in the CSU Terra building in Denver. — ©2024 The New York Times Company
, on Sept. 9, 2024. (James Stukenberg/The New York Times)
The CSU Spur Terra building in Denver. The National Western Center in Denver is home to a Colorado State University campus.
The CSU Spur Terra building in Denver, on Sept. 9, 2024. (James Stukenberg/The New York Times)
The expansion of the BMO Centre is the first phase of a redevelopment plan in which Calgary officials are transforming the area where the Stampede is held into a year-round entertainment and cultural district.
The BMO Centre during the Calgary Stampede in Calgary, Canada, on July 11, 2024. (Amber Bracken/The New York Times)
Attendees at Calgary Stampede at the GMC stadium in Calgary, Canada. Cowboy culture’s entrance into the mainstream has translated to economic opportunities for cities with a Western heritage, like Calgary. — Photos: ©2024 The New York Times Company
Attendees at Calgary Stampede at the GMC stadium in Calgary, Canada, on July 11, 2024. (Amber Bracken/The New York Times)
Attendees at the BMO Centre during the Calgary Stampede in Calgary, Canada, on July 11, 2024. Cowboy culture’s entrance into the mainstream has translated to economic opportunities for cities with a Western heritage, like Calgary.
Attendees at the BMO Centre during the Calgary Stampede in Calgary, Canada, on July 11, 2024. (Amber Bracken/The New York Times)
Performers during the Calgary Stampede at the BMO Centre in Calgary.
Performers during the Calgary Stampede at the BMO Centre in Calgary, Canada, on July 11, 2024. (Amber Bracken/The New York Times)