PETALING JAYA: AirAsia has initiated Ourfarm, an e-commerce platform to help connect farmers directly with businesses, eliminate the middleman and boost their earning power.
The e-platform was launched by Agriculture and Food Industries Minister Datuk Seri Dr Ronald Kiandee, AirAsia Group executive chairman Datuk Kamarudin Meranun and AirAsia Group chief executive officer Tan Sri Tony Fernandes at the Serdang Agriculture Department yesterday.
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