Friso Gold’s TrackEasy smart packaging app provides parents with assurance on the authenticity, safety and product quality of the company’s formulated milk powder for children.
PETALING JAYA: Friso Gold’s recently launched TrackEasy smart packaging app is addressing food safety concerns by enabling access to information regarding its products as it moves along the supply chain to reach consumers.
The Friso Gold TrackEasy Malaysia online launch event on June 20, hosted by actress Aishah Sinclair, saw hundreds of Malaysian parents tuning in to find out more about the smart packaging app.
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