Volvo Cars infringes on human rights to save a million more lives

Survivor stories and how Volvo is taking the bold step to save more lives in A Million More.

KUALA LUMPUR: Taking a step into familiar territory since the conceptualisation of the safety belt in 1959, Volvo Cars is once again introducing an initiative that challenges the way industry and public perceive safety.

The campaign – titled ‘A Million More’ – highlights car safety through the years and the courage to make bold and controversial decisions in order to save more lives.