THE creative arts and music industry especially live performers is still going through uncertain times, even as the Malaysian economy is slowly recovering.
With many performance venues and shows postponed, cancelled or has not fully resumed operations, many of our local performers and artists who are mostly self-employed have experienced significant losses to their livelihoods.
In a report by Malaysia’s Cultural Economy Development Agency (Cendana), 93% of arts and culture practitioners were affected by the pandemic, with many venturing to other fields and scope of work to keep afloat.
In light of this, Grab together with local household brands like KFC Malaysia, myNEWS and Tropicana are banding together to lend their support by leveraging on their wide consumer reach, passion and resources.
As brands that are in tune with local nuances, they will be working with Jao Tim – a venue space and propagator of keeping live music alive – to bring eight live performances ranging from music to comedy and magic to Malaysian homes.
A twice a week virtual concert series, #LiveKatRumah can be enjoyed from anywhere across the country, showcasing some of Malaysia’s talented performers ranging from R&B, pop, soul, hip hop, jazz and rock singers and bands, to even comedians and magicians.
Apart from their performance fees which will be borne by the brands, all proceeds from the tickets sales will be distributed among the headliners and stage crew.
“KFC is proud to be part of this thoughtful and original initiative by Grab. The pandemic has impacted many lives and some more than others; not least of all the people who bring music and entertainment to our lives.
“#LiveKatRumah offers a new platform and opportunity for our local talented artists to continue their trade. At the same time, it’s a new way for all to treat yourselves to live performances and good food in the comfort of your homes. As a brand inspired by Malaysians, we hope #LiveKatRumah will kick off a way forward for the benefit of all, ” said KFC Malaysia chief marketing officer Angelina Villanueva.
Sharing the same sentiment, Tropicana brand manager Chin Yien Yien said: “When Grab approached us with the idea for #LiveKatRumah, we thought it was very relevant during this period and it went perfectly with Tropicana’s brand purpose, which is ‘To Make Every Day Brighter’. As our local entertainers, especially live performers were hit very hard financially, we thought it was a great way to make their day a little brighter.”
“We are always looking for more opportunities to give back and be a champion for goodwill, compassion and welfare. Through #LiveKatRumah, we are glad to have a hand in providing functional support to our fellow Malaysians during this time of recovery from the pandemic in line with our CSR initiative, myNEWS Cares, ” said myNEWS head of special projects Blake Dang.
Malaysians will be treated to eight concerts over the span of five weeks between Dec 22 and Jan 21,2021. The headliners include Abubakarxli, The Frankie Sixes, Russell Curtis, Born Heroes Band, Kavin Jay, Dasha Logan, Nadir and more, and there will definitely be something for everyone.
Look out for special appearances from our local music icons including Joe Flizzow and WVC Malaysian Jazz Ensemble in support of the initiative. Here is what some of them have to say:
The live shows and performances are free for all, just tune in via the Grab Malaysia Facebook page on show days.
Show even more love to the performers and stage crew by donating to Tabung #LiveKatRumah. Donate a minimum of RM5 and get a KFC or myNEWS voucher.
All proceeds from the donations will go to the headliners, musicians and production crew members, with special appearance artists excluded from receiving the proceeds.
For more information on the #LiveKatRumah performance lineup and promotions from KFC Malaysia on GrabFood and myNEWS on GrabMart, visit here.
