The Buy Malaysian Product campaign returns to help economic recovery and revitalise the local retail sector.
PUTRAJAYA: Every ringgit spent to buy from local businesses contributes to the country’s post-Covid-19 economic recovery, says Domestic Trade and Consumer Affairs Ministry secretary-general Datuk Seri Hasnol Zam Zam Ahmad.
Following the success in the past years, the Buy Malaysian Product campaign returns as one of the ministry’s significant initiatives to help economic recovery and revitalise the local retail sector while boosting the confidence of the owners and employees.
“Through this campaign, not only will consumers enjoy special price offers for locally manufactured goods but it will also help boost the sales of local businesses, putting the nation on track towards economic recovery,” he said at the virtual launch of the Buy Malaysian Product 2020 campaign.
‘Now it is the economic sector frontliners’ turn to help restore the economy,’ said Hasnol.
Aside from promotional efforts across various media platforms including print, electronic media and social media, this year’s campaign includes the participation of strategic partners from the retail sector.
Among them are Aeon Big, Aeon Co, Giant, Mydin, 99 Speedmart, The Store, Hero Supermarket, KK Supermart, Eco-shop, Lotus Store, Econsave, Lulu Group, TF Value-Mart, Bataras, Petronas and Shell while the ecommerce platform partners are Shopee, Lazada and PGMall.
Hasnol said such an initiative had been implemented before in 1984.
“The rebranding campaign aims at promoting domestic spending by encouraging consumers to buy Malaysia-manufactured products.
The campaign is also to educate and raise public awareness of the quality of goods and services offered in Malaysia.
“It is also to educate and raise public awareness of the quality of goods and services offered in Malaysia which are on par with international standards.
“This campaign is held continuously and enhanced from time to time that it has become one of the trademarks of the Domestic Trade and Consumer Affairs Ministry.
“Nevertheless, consumers should be reminded to consistently prioritise Malaysian products. We need to continue to advocate and promote until Malaysian products become the number one choice in every purchasing decision,” he said, adding that this year’s promotional efforts include a collaboration with the Upin dan Ipin animation series as well.
He also shared that the total sales value of Malaysia-manufactured products in 2020 has seen a significant increase compared to 2019.
Buy from Malaysian producers to help the country's post-Covid-19 economic recovery.
“In 2019, the Buy Malaysian Product campaign recorded a total sales value of RM2.87bil with 279,000 stock keeping units (SKU) for the retail sector while RM6.84mil was generated through e-commerce platforms.
“In 2020, the campaign recorded an increase of RM3.3bil in sales value with over 326,000 SKUs.
“Compared to 2019, the e-commerce platforms saw a significant increase of RM145mil due to the implementation of the movement control order whereby consumers tend to purchase online,” he said.
Hasnol said that medical frontliners have been doing their part to keep the rakyat safe, “now, it is the economic sector frontliners’ turn to help restore the economy.
“I hereby urge everyone to support and buy Malaysian products. I hope that through this campaign, the Government, industry players and the rakyat join hands to help revive the economy post Covid-19,” he said.
