LAZADA is marking 10 years of trailblazing the growth of ecommerce in South-East Asia by kicking off a year-long celebration with a series of activities for Malaysians, which will include the introduction of a personalised “time machine” – an in-app feature that marks special moments in consumers' lives over the years.
In addition to Lazada's shared milestones with consumers over the past decade, users can discover which of the nine unique shopper profiles that matches them, in order to unlock recent lifestyle insights and collect additional Lazada Epic 10th Birthday gifts when they share their #MyLazadaTimeMachine profiles on their own social media channels, as part of the Lazada Epic 10th Birthday celebration.
“Spurring the growth of South-East Asia has been at the heart of Lazada’s mission since our inception as a pioneer of ecommerce in this region,” says Lazada Group chief operating officer Raymond Yang.
“As we mark our 10th anniversary this year, we also celebrate the businesses and communities that make up our ecosystem, for it is their trust in us that has enabled Lazada to become integral to the everyday lives of South-East Asian consumers as we are today.
“The ‘time machine’ in-app feature is our way of reminiscing shared moments, and thanking everyone for being on this amazing journey with us through the years.
“Looking forward, we remain committed in our trajectory to chart sustainable growth across our ecosystem and deliver value to our consumers’ lives – from investing in local competencies and enabling livelihoods to uplifting consumer experiences,” says Yang.
As part of its 10th anniversary celebration, Lazada's LazLive channel will feature 10 hours of non-stop livestream programming, exclusive giveaways, and celebrity performances at its signature Super Party – all leading up to the Lazada Epic 10th Birthday Sale which begins at midnight on March 27.
The Lazada Epic 10th Birthday livestream party on March 26 (2pm-midnight) will include a specially curated line-up of in-app livestreams with over 100 exclusive Epic deals, as well as RM80,000 worth of vouchers and an Epic Birthday Blind Box up for grabs.
This leads up to the highly anticipated Lazada Super Party (March 26, 10pm-midnight), featuring performaces by popular Malaysian singers such as Ziana Zain, Dolla, Aina Abdul and Khai Bahar. The Super Party will also feature two of Malaysia's hottest celebrities and Lazada’s brand ambassadors – Nabila Razali and Nora Danish.
Voucher Rain, one of Lazada's signature shoppertainment features, returns for in-app viewers to collect more vouchers for use during the Lazada Epic 10th Birthday Sale, along with free shipping and Lazada Bonus rewards.
In addition, Lazada will launch the #ShareYourEpic birthday social media contest across Malaysia, Indonesia, the Philippines, Singapore and Thailand.
Consumers in Malaysia participated in the local edition of the contest #MYEPICLazadaBday by sharing their video entries on Instagram Reels or TikTok while creatively featuring screenshots of their Lazada shopping cart, to be one of 20 participants to win exciting prizes worth up to RM10,000.
One of these 20 winners from Malaysia will be selected (terms and conditions apply) to advance to the second round of the contest in April, and stand a chance to be the ultimate winner of the grand prize of a Lazada shopping spree worth US$10,000.
Lazada Bonus and Free Shipping Galore: Deal hunters’ must-haves
Lazada Bonus and free shipping voucher galore on every shopping sale on the platform from now till March 27. Bargain hunters, take note that there will be up to 50,000 free shipping (terms and conditions apply) vouchers that can be collected every day. Lazada users can accumulate up to RM400 worth of Lazada Bonus discounts, which reward customers RM10 off every RM100 spent on March 27 to 29 and are stackable with other vouchers and offers.
Crazy Brand Mega Offers: Limited-time-only exclusive deals with up to 80% discount
On March 27 (midnight-2am), the Lazada Epic 10th Birthday Sale will reach its pinnacle, when Lazada’s authenticity-guaranteed brand destination LazMall will release limited-time-only exclusive Crazy Brand Mega Offers of up to 70% off.
Brand fans can expect the best deals of the year at the lowest prices from their favourite brands, such as PUMA, Estée Lauder Companies, Philips, and more, which are available only during the first two hours of the Lazada Epic 10th Birthday Sale.
Chup Dulu: Even more savings for early risers
Even with all the crazy discounts and lowest prices already offered during the Lazada Epic 10th Birthday Sale, savvy shoppers can still stretch their ringgit even further via Chup Dulu, a pre-booking feature on the Lazada app.
Customers can pre-order highly sought-after products from renowned LazMall brands such as exclusive deals from Estée Lauder, Chicco, Dettol, Nespresso, Hasbro and more by placing a non-refundable 10% deposit from now until March 26. On March 27 (2am onwards), shoppers will then be able to check out their Chup Dulu deals with ease.
LazCoins: More cashback rewards for even more savings on Lazada
A seasoned Lazada shopper knows how to spend smartly and make every sen count. By earning LazCoins, shoppers can redeem rewards and enjoy even more savings on their purchases.
From now till March 26, Lazada shoppers will be rewarded with 500 LazCoins cashback when they spend a minimum RM50 on Lazada. From March 27 to 29, Lazada will fuel the excitement further by offering 50% LazCoins cashback rewards (terms and conditions apply) with no minimum spend to all loyal and ever-supportive Lazada customers.
Additionally, users can also browse through the tons of staycation and family adventure packages available during the sale period to chup an unforgettable trip with your loved ones.
A surprise deal awaits the shoppers whereby one can book their tickets to Genting Skyworlds and Skytropolis Theme Park directly from Resorts World Genting on Lazada now! Other exclusive staycation deals will also be on tap, including WOLO Hotel, Alila Bangsar, and Gold3 Boutique Hotel.
On top of that, exclusive Food and Beverage deals only available during this Birthday Sale will be up for grabs. Customers can throw their own celebrations by purchasing whole cakes from Secret Recipe, getting to enjoy up to 60% off pizzas from Domino's, and other items. Lazat RM 10 Epic Deals from Starbucks, US Pizza, and IPPUDO are also available.
Lazzie Hunt and Lazzie Star: Grab the best bargain with Lazada’s well-loved mascot
Lazzie Hunt is making its comeback with more rewards and an additional fun feature, Lazzie BID, whereby one can convert collected Lazzie to win awesome prizes sponsored by brands like Xiao Mi, Dibea, Tineco, and more.
From now till May 10, Lazada shoppers can collect Lazzie through the Lazzie Hunt Mission Centre on the app, or by scanning the QR codes on Lazada parcels and at participating partner stores or rides i.e. Maxis, CIMB Bank, Domino’s, US Pizza, Oppo, AirAsia Ride and Babyshop. The collected Lazzie can be redeemed for a wide range of vouchers, wallet rebates, LazCoins and more, bringing Malaysians the best bargains.
Readers of this article can redeem a free Lazzie here.
Lazzie will also debut as a baker in Lazada's latest game, Lazzie Star – Cake Master, available from now till March 29. Consumers can help Lazzie "level up" through six-game stages, from an apprentice to a cake master, while unlocking Lazada Bonus rewards and exclusive discounts along the way.
Lazada is always committed to bringing the best deals with massive discounts and wide varieties to the users. In celebration of this year’s anniversary, the ecommerce platform offers low-price deals with attractive prices for all shoppers through its Super Flash Sale and around-the-clock Crazy Flash Sale, featuring Epic deals as low as 10 sen.
Shoppers can view trending items on social media with the price set at the lowest you have ever seen in the past months. Find out more about Lazada's 10th birthday sale here.
