PETALING JAYA: The Star Outstanding Business Awards (SOBA) 2022 took to the skies yesterday, with the launch ceremony adopting the theme SOAR, which represents the keywords “Sustain, Optimise, Accelerate and Resilience”.
In its 13th consecutive year, SOBA’s theme this time reflects how businesses are expected to reach greater heights, as the country transitions towards the endemic stage and industries return to their pre-Covid-19 output levels.
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