Lada: Langkawi has its own charm to continue to attract tourists

On holiday: Guests checking in at a hotel in Langkawi. Hotels on the island are seeing occupancy rates of more than 80%.

LANGKAWI: Despite facing stiff challenges from neighbouring countries that offer cheaper tourism packages, the Langkawi Development Authority (Lada) is confident the island will continue to draw holidaymakers with its own charm and attractions that would not cost a bomb.

Its CEO Nasaruddin Abdul Muttalib said despite the challenges, Langkawi should be able to sustain and continue to attract visitors based on its warmth, natural scenic beauty and hospitality.