PETALING JAYA: The use of traditional media such as banners, pamphlets, and posters will still be a key feature for major political parties in the race to grab the attention of voters in the general election.
Tangible political advertising at public places were still relevant in creating awareness and attracting attention, said Universiti Teknologi Mara’s (UiTM) Faculty of Communication and Media Studies lecturer Ahmad Farami Abdul Karim.
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