Meta Malaysia country director Nicole Tan (left) and Meta head of public policy in Malaysia Noudhy Valdryno at the launch of #JomJagaPrivasi, Meta’s privacy education campaign.
Meta launched it’s #JomJagaPrivasi campaign as part of its ongoing efforts to educate and encourage Malaysians to learn about privacy tools and resources on its platforms, empowering the public to take necessary steps to protect their privacy and secure their online accounts.
This hybrid online and offline campaign will run for two weeks. From today until Oct 30, Meta invites the public to visit its first ever physical pop-up Privacy Cafe at The Farm Craft, Bangsar South in Kuala Lumpur to hear from and learn about how they can manage their privacy settings through engaging and immersive activities in person and getting tips from key opinion leaders.
At the Privacy Cafe, everyone can take a privacy quiz to gauge their knowledge on privacy controls and settings across Facebook, Instagram and WhatsApp. People can also participate in a lineup of interactive and immersive activities that encourages people to learn through play and gain knowledge on how to take control of their online presence through in-person education on privacy controls and resources.
Once they have completed the activities, they will get to enjoy complimentary limited desserts and beverages.
“Protecting people’s privacy is the right thing to do for our community and our business.
“Everyday, people rely on our platform to connect with each other on Facebook, Instagram and WhatsApp, so it is important for people to understand what they share online. Which is why we are excited to launch the #JomJagaPrivasi campaign which will provide relatable and easy to understand ways for Malaysians to learn how to take control over their privacy settings,” said Meta Malaysia country director Nicole Tan.
To make learning more interesting and engaging, people can play with an interactive digital experience called Your Home that uses creative home design to help users demystify online privacy and create a Facebook experience that they’re comfortable with.
People can also learn more about the privacy preference and controls on Instagram through an immersive Instagram AR Filter in collaboration with Florian Sabatier, an augmented reality (AR) creator who ventured into the extended reality (XR) space over over years ago and is now leading Holowisp, an agency focusing on AR marketing solutions.
At the launch, Meta head of public policy in Malaysia Noudhy Valdryno also debunk common
misconceptions around online privacy on Meta technologies and Meta’s commitment and ongoing investments in developing new ways to honor people’s privacy by providing greater transparency and controls.
“Earlier this year, we updated our privacy policy and also our Privacy Center to make it easier to
understand and for people to know how to shape their experience with our products.
“We are committed to Meta’s vision for a privacy-focused platform and this is why we continue to build tools to give people more transparency over how their data is used and we design every product and feature with privacy in mind,” said Valdryno.
The #JomJagaPrivasi campaign reaffirms Meta’s ongoing effort to enhance digital literacy and commitment to support local communities, particularly in equipping them with resources and tools to control what they share, learn about availability of privacy tools and features, personalise what ads they see and keep their account secure on Meta platforms.
People can also expect to meet local key opinion leaders who will be making an appearance at the pop-up Privacy Cafe to share their personal experiences and debunking common myths around online privacy.
“We encourage people to visit the physical pop-up Privacy Cafe and to take part in both online and offline educational activities over the next two weeks of the campaign to learn how to take charge of their online privacy.
“We hope the campaign will also demystify common misunderstandings about online privacy,
answer questions and help people know how they can be in control of their information online,” concluded Tan.
Facebook Live sessions will be made available to help consumers understand and learn basics on online privacy.
Follow Meta Malaysia’s Facebook page to stay up to date on more tips and online educational activities.
