Irresistible deal: Md Yasin showing the Durian Rahmah sold at his stall in Kg Batu 7, Jalan Kebun, Section 30, Shah Alam. — Bernama
SHAH ALAM: First there was the RM5 Menu Rahmah mixed rice. And now there is also a Durian Rahmah at RM4.99 as well as Klinik Rahmah medical services.
The Menu Rahmah concept was introduced by the government last month by setting a menu at a price of RM5 or below to help the underprivileged.
Drawing ideas from this, durian seller Khairul Fahmy Md Yasin started offering his fruits at RM4.99 per pack and aptly named it Durian Rahmah.
“This (Menu Rahmah) is a good initiative because other traders can also lower the price of other items other than daily food, which may not be easy to obtain.
“In addition, traders can help and also give charity to those who cannot afford it,” the Durian Atok stall operator told Bernama.
He said that Durian Rahmah, which was introduced at his stall last week, succeeded in attracting buyers as far as Johor.
Khairul Fahmy, 45, said he did not expect to see such a big crowd.
“The first day I introduced RM4.99 a pack, I managed to sell 50 packs in just 10 minutes. I was pleasantly surprised. Previously, I sold for RM8 to RM9 per pack.
“So, I keep adding the packs, because the demand is so high that there are people from Skudai, Johor, who came to my stall for the durian.
“Yesterday, 600 packs of Durian Rahmah were sold, and we may increase the quantity if demand is good,” he said.
Khairul Fahmy said each customer was limited to two packs which contained mixed durian, including durian kampung and D24.
Meanwhile, Domestic Trade and Cost of Living Minister Datuk Seri Salahuddin Ayub said the initiative also attracted the interest of other sectors, including healthcare, to provide cheap prices to those in need, especially the B40 group.
There are medical doctors with their own clinics intending to offer family packages at reasonable prices for the B40 group through “Klinik Rahmah”.
“To implement this, we need to collaborate with the Health Ministry,” he said when appearing as a guest on Bernama Radio Jendela Fikir programme yesterday.
He said his ministry also met with several fast-food restaurant operators to get them to participate in the “Menu Rahmah” initiative.
“We have engaged with several restaurants such as McDonald’s and Burger King and the results have been rather positive. There will probably be a Rahmah Burger worth RM5 (at these outlets),” he added.
He said the “Menu Rahmah” initiative, which started with rice, side dishes and vegetables, had expanded to include other food items, such as noodles as well as chicken chop and durian, which can be bought for RM5.
Based on the feedback from the majority of traders who provide the Menu Rahmah, he said, they were still able to make profits.
