Superboy band Mirror is named ambassador of Watsons’ ‘Go Green’ sustainability campaign, in encouraging the public to pursue a more sustainable lifestyle.
The carbon-neutral event launch empowers 18 million customers
AS sustainability is a top priority for Watsons, the brand introduced the ‘Greener Stores Global Framework’ last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts.
To further the mission, Watsons announced its crossover campaign with Cantopop super boy band Mirror on Feb 13, to inspire 18 million of its loyal customers to ‘Go Green’ across four Asian markets, which includes Malaysia, Hong Kong, Taiwan and Singapore.
Cross-over with Mirror, ‘Go Green Together’
The Go Green with Mirror campaign is the first in the region and aimed at encouraging customers to take positive actions in their daily life to make more sustainable choices.
The idea is that if everyone makes a small difference every split second, the impact would be enormous if everyone does it together.
During the kick-off event, Mirror performed their brand-new song ‘Go Green’ and shared the environmentally friendly actions they have taken in their daily lives with the audience.
Overseas, Watsons’ followers enjoyed the live-streaming event as representatives from the four Asian markets interacted with Mirror onstage to promote a sustainable lifestyle.
A.S. Watson (Asia & Europe) chief executive officer Malina Ngai said, “A.S. Watson is the world's largest international health and beauty retailer based in Hong Kong. Mirror is also a very popular and successful singing group, born and made in Hong Kong. Both of us represent Hong Kong’s spirit. A mirror itself reflects infinite possibilities, which coincides with our brand's belief and inspires our collaboration.”
“I hope Mirror will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future,” Ngai added.
“Together, by sharing happiness, positivity, care and love within ourselves, our communities and planet with our ‘New Beautiful’ initiative, Watsons strives to create a better world for all.”
In conjunction with the ‘Go Green’ effort, Watsons Malaysia is also running the ‘Let’s Go Green with Mirror’. Its members can complete simple green efforts via the Watsons Malaysia app by uploading photos of the missions and growing a virtual tree by completing three missions and winning exciting green rewards by Mar 24.
They can also stand a chance to win the ‘Go Green with Watsons Beauty Box’ with best-selling Korean Beplain cleansers and facial masks included worth more than RM200 (subject to terms and conditions) by spotting the ‘Go Green with Mirror’ billboard advertisement at Pavilion Kuala Lumpur and uploading pictures of that on their Facebook or Instagram with hashtags #GoGreenWithWatsons and #GoGreenWithMirror.
The low-carbon virtual ‘Green Garden’
At the same time, Watsons developed a game to promote sustainability where customers can create their own virtual ‘Green Garden’.
By completing various green tasks such as answering simple questions or uploading relevant images to social media platforms over six weeks, customers can establish a greener lifestyle through ‘Skip it’ (Reduce), “Bring it” (Reuse) and “Keep it” (Recycle).
The app will then estimate the carbon emission savings for each green task and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects.
The project is estimated to offset 900 tonnes of CO2 and make a bigger impact on our planet in parallel to its green actions.
Customers in Malaysia, Singapore and Taiwan can play the game on the Watsons app, while customers in Hong Kong can play the game via the MoneyBack app.
Dance challenge for Greener Lifestyle
Mirror’s new self-composed song ‘Go Green’ will be aired in Watsons stores across Hong Kong, Malaysia, Taiwan and Singapore, reminding customers to make green actions a part of their life.
Selected stores will be dressed up as Mirror Go Green Flagship Stores to promote the message of low-carbon living.
Customers can also participate in the #GoGreenMirrorDance challenge on social media to spread Mirror’s impact across Asia and to create a more sustainable future together.
For more information, download the Watsons app at Google Play Store and Apple Store now to support a more sustainable lifestyle with Mirror.
