KUALA LUMPUR: Wellous Group Limited, a fast-growing Asia-based international nutrition company, has entered into an agreement to become DHL Express's first customer in Asia Pacific to use GoGreen Plus service.
This partnership supports Wellous' sustainability goal to reduce the carbon emissions of its international shipments by 10% year-on-year.
"Sustainability is the foundation of everything we do today to improve the well-being of our people, our communities and the environment in which we operate." said Andy Tan, co-founder and CEO of Wellous.
"Investing in sustainable solutions is a priority for us as we constantly seek greener alternatives.
"Through this strategic partnership, we are addressing our carbon footprint at the source and making a positive impact on our value chain."
He added: "We ensure that all our operating businesses continue to strengthen their sustainable practices while integrating ESG principles into their operating procedures."
"In recognising the increasing importance that air freight plays in modern logistics, we must also be cognisant of its adverse effects on climate change," said Julian Neo, managing director of DHL Express Malaysia and Brunei.
"We are honoured that Wellous has selected DHL to collaborate on their decarbonisation journey. Together, we can be a driving force for sustainable transformation in our respective industries as we develop our processes to be more environmentally responsible than ever."
Wellous plans to deploy GoGreen Plus across its overseas trade lanes, encompassing markets in Asia, North America, Middle East and Oceania. The partnership between Wellous and DHL includes a framework to explore cooperation in other climate neutral initiatives, communications, knowledge-sharing, and community engagement, all part of Wellous' measures to meet its eco-conscious ambitions.
Newly introduced in 2023 by DHL Express, GoGreen Plus enables businesses to efficiently mitigate the environmental impact of their air freight supply chains.
This is achieved through carbon insetting, where the release of CO2 and other greenhouse gases is decreased by blending the amount of conventional jet fuel needed with sustainable aviation fuel. In contrast to offsetting, which helps to balance carbon emissions through climate protection projects worldwide, GoGreen Plus provides the option to actively prevent emissions from being generated in the first place during parcel transport.
The volume of sustainable aviation fuel deployed represents Wellous' accelerated transition to cleaner operations. Sustainable aviation fuel is produced from sustainably sourced renewable waste and raw materials residue, such as used cooking oil and animal fat. In neat form and over the lifecycle, it significantly cuts emissions by up to 80% compared to conventional jet fuel.
GoGreen Plus is part of Deutsche Post DHL Group's mid-term sustainability roadmap for 2030 and contributes to the interim target of having at least 30% of fuel requirements covered by sustainable fuels.
In 2022, the Group announced two of the largest ever sustainable aviation fuel deals with BP and Neste amounting to over 800 million litres. It is expected these strategic partnerships will save approximately two million tons of carbon dioxide emissions over the aviation fuel lifecycle – equivalent to the annual greenhouse gas emissions of 400,000 passenger cars.