PETALING JAYA: Panadol remains the go-to product for Malaysians in the OTC category as the brand bagged home two awards from the Putra Brand Awards’ 2022; Putra Brand Icon for the year 2022 and the Platinum Award in the health category.
Haleon Malaysia, Singapore, and Brunei cluster general manager, Bryan Wong, expressed gratitude to the brand's loyal customers and dedicated team. "We are thrilled to receive this award for the eighth year in a row. At Haleon, we have always been committed to making everyday health better for the people and the planet. This recognition is a testament to our dedication in providing customers with the trusted household solutions.”
In 2022, Panadol’s focus was to drive trust and education through a nationwide Take Care campaign, as the brand saw a paradigm shift in consumer behaviour whereby Malaysians increasingly prioritised self-care. Based on a NielsenIQ study, 9 out of 10 of Malaysians trust Panadol.
“The use of analgesics is expected to continue a steady growth trajectory, and we believe that it is our responsibility to raise public awareness of the safety and efficacy of paracetamol, an active ingredient in Panadol. We urge Malaysians to take care of themselves with accurate guidance on the proper usage of paracetamol,” he added.
The brand has also rolled out educational videos and informational guideline content across multiple platforms, including Panadol Malaysia’s digital and social channels, media platforms, and in-stores at local retailers nationwide.
Panadol remains a trusted and reliable choice for consumers. With its continued commitment to quality and customer satisfaction, Panadol is poised to retain its position as a leader in the industry for years to come.
For more information, log on to www.panadol.com.my.