Photo: Bernama
PUTRAJAYA: It’s been eight years since her mother died but Jaheerah Nadzri has held firm to the memories of their time together, especially when they used to make honey cornflakes cookies for Hari Raya.
“I still miss my mother. We always made honey cornflakes cookies for Raya together. It’s my favourite and even with her gone, I continue making it,” said Jaheerah, 29.
In fact, she has made use of her late mother’s lessons on makeup, cooking and baking to start her own business.
Jaheerah, fondly known as Eerah, says she is a slow learner, but that has not stopped the entrepreneurial spirit in her.
She has harnessed social media to carry out an online business, as well as to communicate with others.
Jaheerah told Bernama that she sold more than 300 jars of those special cookies for Hari Raya last year.
Since joining TikTok in 2021, she has amassed 500,000 followers.
She has expanded the use of the platform to make her “Eerah” honey cornflakes cookies go viral.
Jaheerah aspires to develop the “Eerah” brand not only for her own-baked cookies, but also other types of food before opening her own food shop, which she would name “Eerah” (of course).
Her father Nadzri Abdul Majid, 66, said among the personalities who had tasted Eerah’s cornflakes were the late singer Adibah Noor, artiste Elly Mazlein or Kak Lina Pom Pom, and Prime Minister Datuk Seri Anwar Ibrahim’s wife and former deputy prime minister Datuk Seri Dr Wan Azizah Wan Ismail.He said Jaheerah is his only daughter among four children and she has the same traits as her mother.
“She does not like to be disturbed when she is cooking and is very focused on completing her task.
“Eerah is very good at time management. When we want to go out, she will make sure everything is clean, everything spick and span before leaving,” he said.
Nadzri said initially, he would tell off his daughter when seeing her on the phone for too long.
“I noticed that Eerah liked to watch TikTok videos on her phone.
“I didn’t like it at first, but changed my mind when her brothers said it could help her with her business.
“It was then Eerah opened a TikTok account where she initially made videos on make-up. People were impressed with her and with their encouragement, she started selling cornflakes cookies,” he said, adding that some of her fans also gave her gifts to show their support.
