(From third left) Le Lumiere executive director Choong Chow Mooi, its group managing director Datuk Ng Yih Pyng, and its associate director Joel Santiago at the Le Lumiere 20th-anniversary campaign "A Radiant Journey”.
KUALA LUMPUR: Le Lumiere, the renowned purveyor of luminous jewellery, is thrilled to announce its 20th-anniversary campaign: "A Radiant Journey”.
For two decades, Le Lumiere has been the ultimate embodiment of sophistication, elegance, and timeless beauty, creating diamonds of light that evoke the inner beauty of everyone who wears them.
To celebrate this significant milestone, Le Lumiere is showcasing a curated collection of its most iconic and popular diamond jewellery in " A Repertoire of Radiance”, a tribute to its eternal legacy.
"Our journey is not just about the diamonds we create, but the emotional connections we forge with our customers,” said Le Lumiere group managing director Datuk Ng Yih Pyng.
“We believe that each piece of jewellery is a symbol of eternal love and connection, and we aim to create meaningful moments for our customers.”
Le Lumiere's diamonds of light have been creating magical moments for two decades, and the "A Radiant Journey" campaign highlights the brand's commitment to quality, craftsmanship, and timeless elegance.
The collection features Le Lumiere's most popular jewellery pieces, each meticulously crafted to represent the best of the brand's diamonds of light.
To mark this milestone, Le Lumiere hosted an exclusive event recently at the Le Lumiere World Flagship Boutique, located in The Gardens Mall.
The event, titled the Le Lumiere 20th Anniversary Event, was an invitation-only gathering that welcomed esteemed guests, including VVIP customers, partners, media and key opinion leaders (KOL).
The programme for the event was designed to provide an unforgettable experience for the attendees.
"We invite you to join us in celebrating our 20th anniversary and our eternal legacy of luminous beauty. Allow Le Lumiere's diamonds of light to illuminate your moments, transforming them into timeless memories for many more years to come," said Le Lumiere associate director Joel Santiago, during the event.
The event had included two rounds of captivating fashion shows, showcasing the brand's iconic jewellery pieces, each collection with its own distinct charm.
The ambiance was electrifying as the audience eagerly awaited the unveiling of:
> Timeless Glamour: This collection struck the perfect balance between sophistication and everlasting allure. The contemporary classic tassel necklace, adorned with Le Lumiere diamonds, and the fluid tennis bracelet add elegance to any outfit. The knotted rope earrings and the Timeless Glamour ring exudes vintage Hollywood sophistication.
> Evergreen Emeralds: Dainty vines of emeralds intertwined with diamond vines created sleek rings of white gold. The emerald drop earrings, princess-style emerald and diamond necklace, and the sophisticated ring and bangle combo showcased the natural beauty and elegance of emeralds.
> Sapphire Symphony: Midnight blue sapphires sparkled amidst Le Lumiere's diamonds, exuding regal elegance. The string of starry sapphires, the princess-style necklace and the opulent sapphire ring add a touch of extravagance to any outfit.
> Ruby Rapture: This breathtaking collection featured fiery rubies and diamonds. The distinctive asymmetrical necklace and the classic symmetrical bracelet showcased the allure of rubies. The teardrop-shaped ring and earrings add a touch of luxury and sophistication.
> Trinite: Symbolising unity and harmony, the Trinite set showcased celestial designs. The twin comet earrings, triple-layered necklace, diamond bracelet, solitaire ring, and eternity ring captivated with their brilliance and elegance.
> Duchesse: Exuding timeless elegance, the Duchesse set combined emeralds and diamonds in exquisite designs. The collar-style necklace, opulent bangle, statement earrings, and the captivating rings showcase regal allure and exquisite craftsmanship.
The fashion shows left a lasting impression, displaying the brand's exquisite jewellery collections that delighted hearts and minds alike.
As a special gesture, invited guests received a free token for a chance to play at the Le Lumiere-exclusive vending machine, whose blind box prizes included instant rebate vouchers, limited-edition premium gifts, and the grand prize – a Le Lumiere 20th anniversary Diamond Pendant.
For more information on the “A Radiant Journey” 20th-anniversary collections, visit: https://lelumiere.com/e-book/
