GEORGE TOWN: The Agriculture and Food Security Ministry (KPKM) plans to hold Agro Madani Sales in 5,000 locations nationwide with a sales target of RM39mil.
Its minister, Datuk Seri Mohamad Sabu, said his ministry is also targeting the participation of 46,000 entrepreneurs in the programme.
"As of July 9, the programme had generated RM17.7mil in sales after being held in 643 locations across the country involving 10,143 entrepreneurs. It also recorded savings of RM5.3mil involving 1.28 million households.
"Agro Madani Sales is one of the ministry's quick-win programmes that helps traders sell their goods directly to consumers. It can also help reduce the people’s cost of living through the savings offered,” he told reporters here Sunday (July 16).
He said this when met after officiating the Tanjung Agro Madani Sales Programme at the Prangin Mall, here, which was also attended by Tanjung Member of Parliament Lim Hui Ying who is also the Deputy Education Minister.
Elaborating, Mohamad said the Agro Madani Sales programme will also be held with a focus on ensuring the availability of agro-food supplies and providing consumers with the opportunity to purchase goods at reasonable prices.
He said that through the programme, essential items which include fresh produce and controlled goods are sold for 10 per cent to 30 per cent less than market prices.
"Government complexes or premises, retail outlets under KPKM, People’s Housing Projects (PPR), residential areas, and rural areas are among Agro Madani Sales’ target locations.
"The ministry is also planning to expand the sales programme next year to provide more savings to consumers. We are not competing with traders but we want to help households get essential goods up to 30 per cent cheaper than the market,” he said.
The Agro Madani Sales programme is a rebranding of the Direct Sales from Farm (JTDL) programme implemented by the ministry through the Federal Agricultural Marketing Authority (Fama), the Farmers’ Organisation Board (LPP), and the Fisheries Development Authority of Malaysia (LKIM). - Bernama
