Best deals in town: People snatching up eggs sold at RM13 for two boards at the Agro Madani @ Tanjong Sales programme at Prangin Mall in Penang. – Bernama
GEORGE TOWN: Agro Madani Sales will be held in 5,000 locations nationwide with a sales target of RM39mil, says the Agriculture and Food Security Ministry.
It is also targeting the participation of 46,000 entrepreneurs in the programme, said its minister Datuk Seri Mohamad Sabu.
“As at July 9, the programme has generated RM17.7mil in sales after being held in 643 locations across the country involving 10,143 entrepreneurs. It also recorded savings of RM5.3mil involving 1.28 million households.
“Agro Madani Sales is one of the ministry’s quick-win programmes that helps traders sell their goods directly to consumers. It can also help reduce people’s cost of living through the savings offered,” he told reporters after launching the Tanjung Agro Madani Sales programme at Prangin Mall here yesterday.
The event was also attended by Tanjung MP Lim Hui Ying, who is also Deputy Education Minister, Bernama reported.
Mohamad added that the programme will also be held with a focus on ensuring the availability of agro-food supplies, apart from providing consumers with the opportunity to purchase goods at reasonable prices.
He said that through the programme, essential items which include fresh produce and controlled goods are sold for 10% to 30% less than market prices.
“Government complexes or premises, retail outlets under the ministry, People’s Housing Projects (PPR), residential areas and rural areas are among Agro Madani Sales’ target locations.
“The ministry is also planning to expand the sales programme next year to provide more savings to consumers. We are not competing with traders but want to help households get essential goods up to 30% cheaper than in the market,” he said.
The Agro Madani Sales programme is a rebranding of the Direct Sales from Farm (JTDL) programme implemented by the ministry through the Federal Agricultural Marketing Authority (Fama), Farmers’ Organisation Board (LPP) and Fisheries Development Authority of Malaysia (LKIM).
