KUALA LUMPUR: The Association of Banks in Malaysia (ABM) and Association of Islamic Banking and Financial Institutions Malaysia (Aibim) have jointly launched an anti-scam campaign called #JanganKenaScam.
The national scam awareness campaign underscores the banking industry’s commitment to combat financial scams and prevent fraudulent banking activities.
The campaign will see a nationwide roll-out of the #JanganKenaScam Fest in urban and suburban areas, featuring experiential booths and exhibitions to equip Malaysians with practical anti-scam knowledge so they can easily identify scam tactics and protect themselves.
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Speaking at the launch yesterday, Bank Negara governor Datuk Abdul Rasheed Ghaffour said while security and technology measures are important, public awareness remains the people’s strongest defence.
“Indeed, educating the public about scams is an ongoing effort. I commend the private sectors’ work in coordinating industry-wide anti-scam strategies.
“Such industry-led initiatives are testament to the private sector’s high level of commitment.”
Earlier this year, the banking industry banded together to implement several key security measures to fight scams, such as migrating from SMS one-time password (OTP), tightening fraud detection rules, imposing cooling-off period for first-time online banking registration, restricting secure authentication to a single device, and setting up dedicated fraud hotlines for customers.
ABM chairman Datuk Khairussaleh Ramli implored the public to take up this fight with it so that “we can defeat scammers together”.
For more information on the #JanganKenaScam campaign and tips on how to combat scams, visit www.JanganKenaScam.com.
