IT is that time of the year again when Malaysian shoppers are on the lookout for the best deals and discounts.
In the lead-up to Lazada’s 11.11 Biggest Sale of the Year, South-East Asia’s pioneering ecommerce platform is offering one billion LazCoins up for grabs from Nov 1, 2023 as a way to thank its customers.
Users can collect LazCoins in a variety of ways and use them to enjoy immediate discounts, savings, and lower prices on tens of millions of items on the platform.
Robust ecosystem
Unlike other loyalty programmes that reward customers after they have made their purchase, Lazada’s LazCoins also rewards users for non-purchase actions such as “check-in” to the Lazada app, completing product reviews, accomplishing in-app “missions”, or simply by playing games.
There is no limit to the amount of LazCoins consumers can earn and collect, which can then be used to enjoy immediate discounts of up to 60% when shopping on Lazada.
All LazCoins have a six-month expiry date from the time of collection, which means shoppers will have ample time to use all their LazCoins during Lazada’s many sale campaigns.
With tens of millions of products on Lazada that can already be purchased using LazCoins, assortments are varied and diverse.
LazCoins are automatically calculated upon checkout, so consumers can enjoy lower prices on their shopping – on top of all the other savings they are already getting with platform and store vouchers, Lazada bonus, free shipping, rebates, and more.
Maximise your LazCoins
With Lazada’s upcoming 11.11 Biggest Sale of the Year just around the corner, one billion LazCoins have been up for grabs since Nov 1.
Users can start collecting their share by checking-in to the LazCoins channel daily to collect more than the usual amount of LazCoins.
If they can maintain a successful, consecutive streak from Nov 1 till Nov 13, they can walk away with 1,640 LazCoins in total – at a value of RM16.40.
Besides daily check-ins, there are many more ways to earn LazCoins.
For instance, purchasing a dress priced at RM6.60 allows consumers to earn up to 400 LazCoins, which is a cash equivalent of RM4 for immediate use on the next purchase.
Writing a quick review with photos and videos of that dress will also result in a reward of 80 LazCoins worth 80 sen.
Shoppers can combine all the LazCoins earned to enjoy more savings across the Lazada platform.
LazCoin surprise drops are also in-store for lucky shoppers on the Lazada app.
Just by browsing or shopping on the app from Nov 1 to 13, 2023, users will randomly be surprised with a small windfall of LazCoins to spend on their shopping.
Not just for shoppers
The LazCoin ecosystem is not just designed to reward buyers on Lazada’s platform, but also empower sellers who can reap its benefits to lower their cost of operations, build their brands, and enhance their store sales.
For sellers, LazCoins becomes a promotional tool that can help boost their store traffic and conversion without the need to pay any additional fee or commission.
By joining Lazada’s LazCoins discount programme, sellers can also earn up to 70% rebate of Seller LazCoins based on the amount of Buyer LazCoins in their business.
These Seller LazCoins can then be redeemed for traffic drivers such as sponsored solutions.
Substantial subsidies by Lazada for sellers under this programme further demonstrate the platform’s commitment towards investing in and building a robust ecosystem that not only benefits buyers, but also its seller partners.
Getting it right
When done right, a rewards programme like LazCoins can revolutionise the way brands and sellers think about customer loyalty, and enable Lazada to serve better and more positive experiences for partners and customers alike.
With big plans for LazCoins in the coming year, users today are only seeing a fraction of what the programme will be like, as Lazada intends to further diversify and demonstrate the full potential of the currency across a wider range of channels and programmes.
One thing is for sure – LazCoins is primed to deliver incredible value and much more, all of which is just waiting to be unlocked by Malaysian shoppers.
