Corporate Communication students host 'Beauty and Our Beach' event to raise awareness about marine environmental challenges and conservation efforts.
IF you were to look at any organisation chart, more likely than not, you would come across the Corporate Communication department.
Corporate communication is an integral component of any organisation, managing internal communication and activities among various stakeholders that promote the organisation’s identity, reputation, and branding.
Universiti Tunku Abdul Rahman (UTAR)'s Bachelor of Corporate Communication (Honours) is one of the most significant and long-standing programs under the Faculty of Creative Industries (FCI).
In this programme, students are taught essential communication, event management, and media-handling skills, equipping them for real-world projects and challenges.
The degree programme also teaches students how to analyse corporate communication and public relations issues from a range of academic and practical perspectives, while training them to be able to manage communication effectively in the business world and achieve the desired goals.
Speaking about the distinctive strengths of this program, FCI Department of Mass Communication head Kenneth Lee Tze Wui said, “Our Corporate Communication programme carefully integrates and familiarises students with the fundamentals of communication, human behavior, and strategic management.
“It also focuses on the use of information and communication technologies to prepare students for the corporate challenges in today's context.
“Students get to learn to apply related concepts to the communication objectives of businesses, industries, government groups, and non-profit organisations.”
‘’Our Corporate Communication programme carefully integrates and familiarises students with the fundamentals of communication, human behavior, and strategic management,’ said Lee.
Lee explained that throughout the programme, students would develop skills in research, writing, oral presentation techniques, as well as the use of social media and artificial intelligence tools for corporate communication.
These skills empower students to tackle intricate problems critically, objectively, and analytically, as well as enhance students' competitiveness by improving their corporate decision-making, problem-solving, and strategic communication abilities.
Upon completing this degree programem, students will demonstrate the capability to apply their knowledge to strategize corporate communication plans, thus advancing an organisation's vision, mission, and objectives.
Furthermore, they will acquire the skills to craft media releases, campaign proposals, and other corporate material that can enhance an organization's image and reputation.
What makes the degree programme special is the inclusion of two entrepreneurship courses that not only hone entrepreneurial skills but also encourage self-discovery for improved collaboration effectiveness.
He shared that the programme also offers an option for a Massive Open Online Course provided by established online education platform edX, founded by scientists from the Massachusetts Institute of Technology and Harvard University.
“Over the years, we have seen our Corporate Communication graduates successfully climbing up the corporate ladder and securing their C-suite positions in various multinational organisations.
Dedicated volunteers from the 'Tails of the Forgotten' event imparting valuable knowledge about the current status of animal extinction in our nation to the audience.
“Through this programme, it is heartening to know that our graduates have developed the right attitude, knowledge, skills, and most importantly, the executive presence to be a trailblazer who can continually transform and add value to the corporate landscape,” he highlighted.
UTAR's Bachelor of Corporate Communication (Honours) is fully accredited by The Malaysian Qualifications Agency, with full-time students requiring three years to complete this programme.
As the programme mandates students to undergo a three-month internship, they will have the opportunity to gain practical experience in their area of choice, preparing them for the working world.
With that, graduates of this degree programme have a plethora of career opportunities available, especially as the corporate communication field is rapidly growing, and its significance as a communication-related discipline is steadily increasing.
These career options include corporate communication executive, public relations specialist, communication consultant, event management executive, media liaison officer, speech writer, and community affairs executive, among others.
UTAR offers undergraduate and postgraduate programmes in areas including Accountancy, Actuarial Science, Applied Mathematics, Arts, Chinese Studies, Malaysia Studies, Business and Economics, Biotechnology, Engineering and Build Environment, Information and Communication Technology, Life and Physical Sciences, Medicine and Health Sciences, Media and Journalism, Education and General Studies, and Agriculture and Food Science.
The university also engages in the provision and conduct of research, consultation, management and leadership training, and other related educational services at its Sungai Long and Kampar campuses in Malaysia.
For more information, visit www.utar.edu.my or call 03-9086 0288 (Sungai Long Campus)/05-468 8888 (Kampar Campus).
