AMIDST life’s complex landscape, personal aspirations often face the challenges of limited means and unexpected hurdles.
Many individuals nurture dreams that could evolve into significant accomplishments – with the right support, motivation and resources.
However, the reality is that the journey toward these aspirations is rarely smooth, and financial constraints frequently pose formidable obstacles.
Recognising the essential connection between life ambitions and financial stability, takaful operator AIA Public Takaful Bhd strives to serve as a driving force for these aspirations.
The company is dedicated to supporting and empowering Malaysians on their path to achieving their aspirations and fulfilling their dreams.
‘Everyone deserves a chance to chase dreams without the weight of financial uncertainty,’ says AIA Public Takaful chief executive officer Elmie Aman Najas.
Earlier this year, AIA Public Takaful rolled out its Penyala Harapan campaign with initiatives that extend support to the community and provide Malaysians with the motivation and inspiration to attain “healthier, longer, better lives”.
According to AIA Public Takaful chief executive officer Elmie Aman Najas, the campaign is built on the understanding that “dreams go beyond mere wishes; they act as strong motivators, propelling individuals forward.”
“The heart of this campaign lies in the profound belief that true community development goes beyond our traditional role of being a takaful provider,” he says.
“It also involves us empowering people to achieve their aspirations and build a secure future for themselves and their loved ones.
“Everyone deserves a chance to chase dreams without the weight of financial uncertainty.
“We’re not just protecting lives; we’re enabling the pursuit of aspirations and this commitment is woven into the very fabric of takaful principles, which prioritise mutual assistance and shared responsibility.”
Community wellbeing and enrichmentWhile traditional metrics such as financial performance and agency growth are important, the takaful operator also measures its success by the positive transformations within the community.
Creating meaningful changes in society necessitates collaboration. The company showcased its commitment to community enrichment through various activities under the Penyala Harapan campaign. This inclusive approach relies on partnerships with non-governmental organisations (NGOs), community events, as well as social media outreach initiatives.
In conjunction with the holy month of Ramadan this year, AIA Public Takaful reached out to the public to collaborate in creating a significant impact on the community through the campaign.
AIA Public Takaful introduced a distinctive opportunity for the public to nominate orphanages eligible to benefit from the company’s ongoing Kongsi Rezeki programme.
Since 2021, AIA Public Takaful has been collaborating with its NGO partner, the Malaysian Relief Agency, to execute the Kongsi Rezeki programme that supports 10 orphanages across Malaysia.
Through different phases of the programme, the orphanages have since received laptops, living necessities such as bed frames, mattresses, electrical goods as well as other daily supplies worth close to RM500,000 – benefiting approximately 500 children.
The programme also supports the children’s physical and mental wellbeing with experiential learning outings that enhance their social skills and at the same time bring meaningful experiences to their childhood.
“By encouraging the public to be part of the Penyala Harapan campaign and nominating deserving orphanages, we are not only expanding the reach of its (Kongsi Rezeki programme) impact but also emphasising that a simple call to action such as this has the potential to be a force for positive change in the community,” says Elmie.
“The response from the public has been nothing short of remarkable. Together, this year we have enlisted four new orphanages in Selangor, Pahang and Melaka for our programme – bringing it to 14 beneficiaries with over 800 children.
“As we embark on this journey with the new homes, we look forward to not just lending support but becoming partners in realising the dreams of these children.
“We hope the contributions go a long way in securing a brighter future for them, where every child can aspire, excel and thrive in their own unique way,” he says.
Safeguard dreams with innovative solutionsAIA Public Takaful has been ensuring the financial protection of Malaysian families for more than a decade, providing a range of innovative shariah-compliant solutions that provide a safety net – allowing individuals to pursue their aspirations without the constant worry of financial setbacks.
“As a takaful operator, our role is to safeguard those dreams and ensure that they are not just aspirations but attainable goals, backed by the security of market-leading financial solutions,” says Elmie.
“Whether it’s ensuring a child’s education, securing coverage against critical illnesses, protecting your loved ones with hibah (beneficiary receives takaful benefits in the form of ‘gift’), or leaving a legacy, we are here for our customers – protecting what matters most, and contributing to a future where aspirations know no bounds,” he says.
AIA Public Takaful consistently seeks fresh and innovative approaches to improve its value-added services, aiming to create a positive impact on the lives of its customers and the communities it serves.
“Our takaful benefits expands beyond just addressing our customers’ evolving financial and protection needs, but also provides a charitable avenue that enables them to give back to those in need.
“For example, our A-Life Legasi Beyond plan was born out of the concept that wealth is not only about leaving behind adequate savings for family members but continuing to do good even after life through the act of infaq.
“In the unfortunate event that a customer passes away or suffers total and permanent disability, he has the option to contribute his sum covered to a cause of his choice.
“Some of our solutions also allow customers to donate their takaful surplus to support charitable activities managed by AIA Public Takaful. This way, our customers get to share their takaful benefits with communities in a more sustainable and meaningful way,” explains Elmie.
Emphasising the importance of financial security, the Pek Penyala Harapan 3-in-1 represents another initiative by AIA Public Takaful to assist and empower Malaysians in their pursuit of life aspirations.
This package features three essential protection plans: A-Life Kasih Famili, A-Life Kritikal Protector, and A-Life MediFlex-i, offering comprehensive family takaful, critical illness, and medical coverage respectively.
Customers have the flexibility to opt for any of these plans, starting from as low as RM5.94 per day while having access to the company’s unique health and wellness programme, AIA Vitality.
Click here for more info on AIA Public Takaful’s Penyala Harapan campaign.
