Eco Majestic places emphasis on people’s needs now and tomorrow
PLANNING for the future requires incredible foresight, especially when it comes to building communities that will last for years to come.
A decade in the making, the sprawling 440.7ha township of Eco Majestic in Semenyih, Selangor, sought to distinguish itself from other successful urban townships within the Klang Valley.
Eco World Development Group Berhad (EcoWorld) planners wanted to create a township that was people-centred – envisioning a blend of residential and commercial zones, complemented by easy access to public amenities.
To achieve this vision, the developer needed land big enough to realise it. EcoWorld then took to Semenyih back in 2014.
The original site conditions of Eco Majestic and its then existing surroundings posed challenges,
even for the most experienced planners. These include limited accessibility, an oil palm estate, and the need for major infrastructure and connectivity upgrades.
Ingeniously, the master plan for Eco Majestic transformed these obstacles into opportunities, with the development revolving around a number of key concepts: thematic architecture, community building, accessibility and circulation, environment, sustainability, security and public amenities.
Inclusivity at heart
“Sustainability for me means taking a people-centric approach while accounting for the interests of all stakeholders,” says EcoWorld divisional general manager Evon Yap.
“Whatever we build – whether commercial or residential – has to have the needs of Malaysians in mind to be sustainable in the first place. For instance, when we plan and build our townships, we ensure that all the amenities are close by so residents don’t have to travel far,” she adds.
Creating value and maintaining inclusivity are high on EcoWorld’s list of priorities as their township caters to different groups of people while keeping a consistent design language of the timeless Straits Era.
Since first launching their terrace homes, Eco Majestic now has a range of property types such as bungalow lots, cluster homes, semi-detached homes, garden homes, park homes, apartments and shop offices to serve diverse market demands.
This inclusivity also extends to the developer’s landscaping and greening efforts, ensuring that maintenance costs remain affordable and sustainable for all Eco Majestic residents too.
“We start with the end in mind – beginning with the expected customer experience and budget,
then work backwards from there,” Yap says, adding that they continuously evolve alongside their customers, citing newer projects like the duduk serviced apartments that are designed to appeal to a new generation of homeowners.
Attention to detail
EcoWorld has always been known to incorporate elements of existing greenery for their carbon absorption capabilities, especially when it comes to carbon storing characteristics of the trees and soil.
To conserve those elements, the healthiest and most suitable trees found onsite were transplanted to Swan Lake Park at the beginning of the development. Since then, Eco Majestic has planted around 20,000 trees and almost two million shrubs across the entire township – in open spaces, parks, back lane, side lane, boulevard and street-side planting.
According to Yap, the area enjoys cooler air, up to 1°C to 2°C cooler than neighbouring areas due to its lush greenery.
“Passive design” is also key here. These elements optimise the utilisation of natural sources of heat, cooling and ventilation to better regulate the internal environment of houses.
Eco Majestic is also a GBI-certified township. In line with this, EcoWorld also took into account better natural ventilation and lighting by designing homes that feature tall ceilings and good window sizes.
Homes are also built to the full extent to minimise wastage of resources and to give purchasers peace-of-mind upon vacant possession.
“We studied old architecture that has lasted all this time – like the old British colonial buildings in Penang – and modernised it to fit our climate and weather. It’s important to keep this concept of timeless elegance consistent throughout the entire township.
“If you’re happy with the way your house looks, then you will save on renovation costs too as you don’t feel like it needs any changing,” explains Yap.
Placemaking for sustainable development
“Infrastructure and amenities are also a ‘must have’ for a township to be self-sustaining,” says Yap.
For organic growth to occur, EcoWorld put in upfront investment close to RM186mil towards the
infrastructure of Semenyih and improve its connectivity via the dedicated Lekas-Eco Majestic Interchange. These included the construction of the new interchange as well as the 132ft wide arterial roads to ease congestion along Jalan Semenyih.
As the township continues to mature 10 years later, the commercial centres are flourishing at Eco Majestic.
EcoWorld believes in transforming everyday spaces into vibrant, communal areas that encourage social interaction, cultural expression and economic growth. Small enterprises like Chef Kecik Kitchen have also seen a boom in their business with foodies from out of town travelling to the one-and- only Chef Kecik Cafe for premium desserts located at Eco Majestic.
A well-designed public place is not only functional but also aesthetically-pleasing and reflective of the community’s wants and needs. This is evident with the nearby retail malls, sporting facilities and extensive range of lifestyle amenities at Eco Majestic.
Yap also believes that collaboration is needed to make a place thrive. EcoWorld not only expends its efforts within Eco Majestic, but the developer also works with the Kajang municipal council (MPKJ) to reinvigorate Kajang, specifically Jalan Besar Kajang – giving it substantial upgrades and creating vibrant murals in the street that celebrate Kajang’s rich local culture and history.
The developer has also helped MPKJ in several projects, including designing bus stops, developing a smart motorcycle parking system as a proactive safeguard against vehicle theft, and organising flood relief and cleaning efforts in Hulu Langat to help the council during the end of 2021.
These efforts are all part of EcoWorld’s holistic ESG approach through which the group seeks to positively impact every community where its projects are located.