Pedi to be rebranded by second quarter of 2024, says Fahmi


TASEK GELUGOR: The Digital Economy Centre (Pedi) will be given a new name and function in a rebranding exercise expected to be carried out by the second quarter of 2024, says Fahmi Fadzil.

The Communications Minister said Pedi would be rebranded as its centres were also utilised by the community for activities that do not involve the digital economy.

Pedi centres are frequented by the public to get information about grants, assistance and services provided by the government, he said, adding that some also serve as post offices.

"So there is a need for us to improve Pedi, maybe some rebranding in line with the new direction we are planning.

"It's not just a name change, but also the function because for example, Padu (Central Database Hub) registration, it is not a digital economy, (but) it utilises the existing infrastructure to assist the people," he told reporters after visiting the Taman Gelugor Indah Pedi here on Friday (Feb 16). – Bernama

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