(from middle) Tzy and Julie’s Marketing Sdn Bhd director Martin Ang together with Julie's management team at the launching of their new line of savoury sandwich biscuits.
KUALA LUMPUR: Prepare your taste buds for an explosion of savoury goodness as Julie’s unveils its latest range of sandwich biscuits: the Sweet Chilli Cheese, and Sour Cream and Onion flavours.
This launch marks the brand’s further expansion into savoury sandwich biscuits, a largely untapped market.
To celebrate this exciting launch, Julie’s is hosting an exclusive roadshow with fun-filled experiences until March 10 at Sunway Pyramid’s Blue Concourse.
"In today's rapidly evolving culinary landscape, Malaysian consumers crave novelty and exotic experiences, and we are thrilled to present our latest savoury sandwich biscuit, introducing a fresh new experience for our palates," says Julie's Biscuits director Tzy Horng Sai.
“Julie’s pair of new entrants, Sweet Chilli Cheese Sandwich biscuit and Sour Cream and Onion
Sandwich biscuit will not only impress in its mouthwatering savoury taste but also its innovative fusion of flavours.
“In a market saturated with sweet sandwich biscuits, we have pushed boundaries, introducing bold and exotic combinations that challenge the status quo. At Julie's, we are committed to continually pushing the envelope of biscuit innovation, ensuring that our consumers always have access to the most exciting and delicious offerings.”
Each sandwich biscuit is not only made from quality ingredients but is also packed with nutritional benefits. These new sandwich biscuits are designed to be portable with Julie’s to-go packaging that consists of ten packs of four biscuit pieces.
Consumers who are curious to try the new flavours can head on over to Julie’s roadshow this week, featuring a mini-indoor skate park. Guests will have the opportunity to witness captivating skateboard performances and even participate in skateboarding workshops led by professional skateboarders.
Renowned local artists such as Zozo and Cloakwork are also set to make an appearance on March 9 for a meet-and-greet session and to give out badges and three skateboards created by them for the event.
Additionally, guests can enjoy interactive games like Julie’s Biscuits Ninja with stickers to be won or unleash their creativity at the colouring booth.
Besides the fun activities, the roadshow will be the perfect time for biscuit enthusiasts to get their hands on these new savoury delights as there are many exclusive gifts available with purchase.
The purchase of any four packs of sandwich biscuits will entitle customers to receive four Julie’s branded gifts which include a flag keychain, wrist bag, badges designed by Zozo, and a non-woven bag. Customers who spend over RM50 on a single receipt will receive a set of limited edition Julie’s Duet Socks.
To add to the excitement, customers who spend the highest amount on purchases for the day will stand a chance to take home the AirWheel SE3S. There are a total of four units up for grabs throughout the four-day roadshow.
Start your blissful journey today by purchasing Julie’s Sweet Chilli Cheese Sandwich, and Sour Cream and Onion Sandwich online from Julie’s Shopee and Lazada flagship store.
For in-store purchases, visit your nearest neighbourhood convenience stores or hypermarkets. To get continuous updates on Julie’s latest promotions, contests, and activities, visit its website or follow it on Facebook at www.facebook.com/JuliesBiscuits and Instagram at www.instagram.com/juliesbiscuits.
