(From left) Malaysian Association of Tour and Travel Agents (MATTA) deputy president Sheikh Awadh Sheikh Abdullah,Taiwan Tourism Administration (KL Office) director Abe Chou and Malaysian Chinese Tourism Association (MCTA) president Paul Paw promoting the Taiwan Travel Fair.
PETALING JAYA: Taiwan Tourism Administration (TTA) is hosting the Taiwan Travel Fair at Sunway Pyramid shopping mall here until Sunday.
Themed around “Taiwan bubble tea” and “Taiwan Railways Tourism" the fair will feature a large-scale Taiwan bubble tea cup and a model of the Pingxi Line steam train, which is the oldest railway branch line in Taiwan.
The event will integrate elements such as the Taipei 101 skyline, Yehliu Geopark, Jiufen Old Street, Pingxi Sky Lanterns, Sun Moon Lake Cycling Path, and Kaohsiung Pop Music Centre, presenting the most popular "Urban Lohas" impression of Taiwan.
Attendees can share the beauty of Taiwan with friends through social media, enjoy authentic Taiwan bubble tea made on-site by the Taiwanese chain bubble tea brand KOI, taste the nostalgic yet fashionable egg pancakes, engage in DIY activities using the Taiwan's leading stationery brand Simbalion to colour the Oh Bear Frisbee fan, and participate in fun Taiwan-themed quizzes.
Visitors can also appreciate the fantastic performance of the "Chinese Taipei Cheerleading Nasional Team," the gold medalist of the 2023 ICU World Cheerleading Championships, and the new dance production by the Hoyi dance crew, which integrates Taiwanese street dance with traditional culture, technological innovation, and Michelin-starred cuisine, conveying Taiwan's diverse charm and hospitality to the public.
TTA stated that in 2019, the number of Southeast Asian visitors to Taiwan was nearly 2.6 million people, accounting for over one-fifth of the inbound tourism market.
Among them, the number of visitors from Malaysia to Taiwan reached as high as 537,692 people, making it the largest inbound market from Southeast Asia.
According to statistics, by 2023, the number of Malaysian visitors to Taiwan had reached 437,491 people, representing an 80% recovery from pandemic levels. It is the second-largest market for inbound tourism to Taiwan in Southeast Asia.
TTA is calling upon county and city governments, public associations, travel agencies, hotels, leisure farms, theme parks, and souvenir businesses, totalling 31 units and comprising a delegation of 62 representatives, to embark on a tourism promotion activity in Kuala Lumpur and Johor Bahru until May 22.
To enhance communication between tourism agencies from Taiwan and Malaysia, the Taiwanese delegation will host a Taiwan Tourism workshop on Monday at the Parkroyal Collection Kuala Lumpur hotel in KL.
On Tuesday, they will proceed to Johor Baru and hold the workshop at the Renaissance Johor Bahru Hotel. Over 100 Malaysian outbound travel agencies will be invited. The workshop will introduce Muslim-friendly hospitality environments, the latest tourist attractions, and explain its various initiatives.
Additionally, there will be a promotion of the “Taiwan Pass”, an electronic discount ticket that combines Railway, MRT, and Taiwan High Speed Rail, making it easier for Malaysian tourists to travel to Taiwan. This promotional event will collaborate with counties, cities, distinctive scenic spots, and industries to aggressively target the Taiwan market.
Visitors who purchase travel packages at the fair will be eligible to participate in a lucky draw, with a chance to win gifts worth up to RM30,000.
International travellers to Taiwan can now enjoy a variety of special offers and discounts.
