(From left) HSBC wealth and personal banking marketing global head Stephanie Ng, its Asia Cards head Parul Anand, HSBC country head of wealth and personal banking Linda Yip, HSBC Malaysia chief executive officer Datuk Omar Siddiq, HSBC (South and Southeast Asia) wealth and personal banking head Kai Zhang, Visa (Southeast Asia) group country manager Serene Gay, HSBC Malaysia customers and marketing, wealth and personal banking head Heather Goh and HSBC Asia Cards cluster head Saleh Anam at the launch of HSBC Live+ credit card in Kuala Lumpur.
KUALA LUMPUR: HSBC Malaysia launched a brand new lifestyle credit card, the HSBC Live+ credit card in partnership with Visa.
The credit card is designed to elevate the lifestyle experience of internationally minded customers, tailored with cashbacks to benefit them from their lifestyle spending which includes dining, shopping and entertainment.
This benefit reflects HSBC’s commitment to empower customers but also enable them to enjoy and indulge in their best lifestyle experiences.
On top of that, HSBC Live+ cardholders are also entitled for a cashback of up to 8% whenever they spend on those three categories.
Furthermore, HSBC Live+ cardholders are automatically integrated into one of Asia’s most comprehensive dining programmes, with a wider selection of dining options alongside perks, both locally or abroad.
The card offers a compelling 15% discount in over 200 handpicked restaurants across Malaysia and beyond.
HSBC retail banking chief executive officer Taylan Turan said, “We combine our global expertise and knowledge on-the-ground to design products that meet local customers’ needs, such as our new Live+ credit card.
“As wealth creation drives more spending among the middle class and emerging affluent segments, we designed Live+ to offer outstanding lifestyle experiences and accessible rewards that resonate with our customers.
“We’re excited to bring this card to Malaysia, where we have been investing in our wealth and personal banking capabilities and look forward to expanding Live+ into other dynamic global markets.”
HSBC Malaysia wealth and personal banking country head Linda Yip shared, “According to the spend data by HSBC-Visa cardholders, spending on food is a top priority for Asians, with restaurants and food-related expenses ranking in the top three spend categories in seven out of eight markets.
“This underscores the significance of dining in the region and the value that HSBC Live+ credit card brings to its cardholders.
“Dining, shopping and entertainment are key lifestyle experiences that most Malaysians can relate to and this is why HSBC Live+ credit card is specifically designed for customers to enjoy quality experiences from their lifestyle choices and be rewarded in the form of cashback for both their local and overseas spend.”
Visa country manager (Malaysia) Ng Kong Boon said, “We're thrilled to join forces with HSBC for the launch of the HSBC Live+ credit card, which is tailored to amplify our cardholders’ experiences in dining, shopping, and entertainment.
“At Visa, we are not merely facilitating transactions; we're enhancing their everyday moments.”
Ng added: “Our aim is to provide a personalised, rewarding journey that simplifies and enriches their lifestyle, whether they’re dining out at a new restaurant, shopping for the latest trends, or seeking the best in entertainment. Plus, they can continue to rely on us for seamless, secure payments every time they use their Visa.”
For details, visit: www.hsbc.com.my/LivePlus
