Pos Malaysia Run 2024 welcomes EON Bhd as main partner


  • Nation
  • Monday, 05 Aug 2024

(From left) EON Bhd marketing head Adzfar Aziz, the Youth and Sports department’s national fitness branch director Dharzuky Daud, Liao and Pos Malaysia operations director Zainan Yahman at an event to introduce the line-up of sponsors and partners for Pos Malaysia Run 2024 in Kuala Lumpur.

KUALA LUMPUR: Pos Malaysia Bhd announced the support of several partners for Pos Malaysia Run 2024, the company’s first-ever signature running event, which is scheduled to debut on Sept 29.

Coming on board as its main partner is EON Bhd, Malaysia’s largest dealership serving a number of notable automobile brands, including Proton.

Among the partners lending their support to the success of Pos Malaysia’s maiden running event are Bank Muamalat (banking), Cuckoo (home appliances), Allianz Malaysia Bhd (insurance), Spin (apparel), Reebok (watch) and Milo (chocolate malt).

Speaking at an event to introduce the line-up of sponsors and partners, Pos Malaysia’s Group chief marketing, communications and sustainability officer Fiona Liao said, “After years of championing healthy living through partnerships in a number of major running and fitness events in Malaysia, we are very excited to take the lead in organising our very own flagship run.

“Themed ‘Jom Laju For Fun’, the upcoming run not only celebrates Pos Malaysia’s heritage, but also reinforces our commitment to community building and healthy living with a focus on environmental responsibility.

“And today, we are thrilled to have received enormous support from all our sponsors and partners who share our dream and mission for the inaugural Pos Malaysia Run. With your support and collaborations, we are confident that we will be able to elevate the event and ensure an unforgettable experience for all participants.”

EON Bhd chief executive officer Akkbar Danial expressed his enthusiasm for the partnership, stating: “EON Berhad is proud to be the main partner for the Pos Malaysia Run 2024. This collaboration aligns perfectly with our commitment to promoting healthy lifestyles and environmental sustainability.

“As we celebrate our 40th anniversary, partnering with Pos Malaysia for their inaugural run allows us to contribute to a cause that not only supports community well-being but also emphasises the importance of sustainability.

“We look forward to supporting this event and making it a memorable experience for all participants, reinforcing our shared dedication to driving progress and shaping a better future.”

Pos Malaysia Run 2024 is currently open for registration via www.racexasia.com until Aug 29.

Registered participants will each receive a beautifully designed race pack containing an amazing selection of event merchandise and goodies worth up to RM140.

The event is scheduled to be flagged off at 6am on Sunday, Sept 29 at Padang Merbok Kuala Lumpur. It features three distances – Fun Run (6.2km + Fun Zone), 10km and 15km, with entry fees set at RM75, RM80 and RM85 respectively.

Adopting a greener approach to the run, Pos Malaysia has taken steps to produce the running tee using 100% recycled materials.

To reduce carbon emissions, race packs will be delivered to participants directly in eco-friendly packaging via Pos Malaysia’s electric vehicles, thereby eliminating the need to drive to a race collection venue.

Additionally, on the day of the event, Pos Malaysia’s electric bikes will be used for marshal and operational support.

All participants who complete their runs can also expect to receive finisher medals made from recycled plastic zip ties and metal.

Stay connected with Pos Malaysia via www.pos.com.my, or follow it on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

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