All smiles: (From left) Chan, Koo, Ouyang, Manoharan, Lim and AirAsia Aviation head of commercial Nur Liyana Mahizzan looking at photos featured in the coffee table book, whose partnership involves AirAsia as the official partner.
KUALA LUMPUR: To commemorate Malaysia and China’s 50th anniversary of diplomatic ties, Star Media Group and Sin Chew Daily have come together to produce and launch a coffee table book.
Titled Blossoming and Fruiting: 50th Anniversary of Diplomatic Relations Between Malaysia and China, the book features some 200 photographs that chronicle the enduring friendship and growing synergy between the two nations in various fields, from politics and economics to sports and culture.
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The elegantly bound hardcover book documents the milestones and iconic moments across four segments following the different phases of the two nations’ historical interactions: the Sowing Period (1974-1989), the Budding Period (1990-2004), the Flowering Period (2005-2012) and the Fruiting Period (2013 to the present).It is also a celebration of the media’s role in fostering ties through impactful editorial content and photographs.
It aims to provide readers with insightful narratives that can spark conversations, become a valuable resource for researchers and serve as a lasting keepsake.
The book’s partnership involves Universiti Tunku Abdul Rahman as the education partner, AirAsia as the official partner, and IJM Corporation Bhd, Midea Scott & English Electronics Sdn Bhd, QL Resources Bhd as well as Tan Hong Aik as sponsors.
“The 50th anniversary of Malaysia and China’s diplomatic relations is important to us, AirAsia, which plays the role as a key player in Asia’s aviation market.
“Through this partnership, we wish to highlight our position as the largest foreign low-cost carrier in China. Over the years, we have contributed to a significant rise in travel demand, where we play our role to constantly facilitate air travel with affordable fares.“We look forward to strengthening ties and promoting mutual understanding between our two nations through our ongoing expansion,” said AirAsia Aviation Group chief commercial officer Paul Carroll on its partnership.
IJM Corporation Bhd group chief executive officer and managing director Lee Chun Fai said the book is an extension of its commitment to fostering cultural understanding and community engagement.
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“It celebrates the rich history of collaboration between Malaysia and China, highlighting how intertwined and complementary our journeys have been.“By supporting this publication, IJM underscores its belief in the power of storytelling to connect and inspire communities across borders, reinforcing the bonds we have cultivated,” Lee added.
“This endeavour not only narrates the milestones of this bilateral relationship but also showcases landmark moments and projects that pave the way for future collaborative successes.”
For Midea Scott & English Electronics Sdn Bhd honorary chairman Ng Kong Chin, its support for this project not only celebrated the enduring ties between Malaysia and China, but also reinforced the brand’s identity as a champion of cultural exchange and international cooperation.
“By supporting initiatives that celebrate this (50th anniversary of Malaysia and China’s diplomatic relations) milestone, we reaffirm our brand’s commitment to promoting cultural diversity and preserving heritage, resonating deeply with our audience in both Malaysia and China.
“It also gives us a unique opportunity to strengthen our brand visibility and reputation among influential stakeholders and decision-makers in both nations.
“It underscores our commitment to community engagement and corporate social responsibility by contributing to the creation of significant cultural content that enriches the lives of people in our markets,” Ng said.
The Blossoming and Fruiting Coffee Table Book and Malaysia-China 50th Anniversary Photo Exhibition are jointly organised by Star Media Group and Sin Chew Daily, supported by the Tourism, Arts and Culture Ministry, with UTAR as the education partner, AirAsia as the official partner, Mid Valley Megamall as the venue partner. IJM Corporation Bhd, Midea Scott & English Electronics Sdn Bhd, QL Resources Bhd and Tan Hong Aik as Coffee Table Book sponsors.
