Farm Fresh Jom Cha Sdn Bhd chief executive officer Eddie Lim at the yoghurt soft serve launching ceremony at the Jom Cha outlet in 1 Utama.
JOM CHA, the popular in-house brand of boba drinks from Farm Fresh Berhad, has unveiled its latest creation known as yoghurt soft serve.
This innovative dessert combines the tangy richness of farm-fresh yoghurt with the creamy texture of soft serve, offering a refreshing and healthy option that embodies the "farm-to-cup" experience.
The yoghurt soft serve is carefully crafted to strike the perfect balance between tartness and creaminess.
Farm Fresh Jom Cha Sdn Bhd chief executive officer Eddie Lim said, "Our soft serve is soft, creamy, sweet, and fresh, made with Malaysia’s number one natural dairy—Farm Fresh’s fresh milk and natural yoghurt.
“With probiotics and low-fat content, it’s a delicious and guilt-free way to indulge in the wholesome goodness of yoghurt,” he noted.
He emphasised that this new product launch is focused on delivering something simple, pure, and irresistibly delicious to consumers.
Lim explained that Jom Cha’s yoghurt soft serve is more than just a dessert—it's an experience.
"The soft, velvety texture and refreshing taste make it the ideal choice for a hot summer day or as a light, satisfying finish to any meal.
“Available exclusively in the original yoghurt flavour, this product is set to redefine how you enjoy yoghurt,” he added.
Lim remains optimistic about the brand’s growth, firmly believing in the “farm-to-cup” concept.
He explained that the quality of the dairy products used in its drinks and soft serve comes from Farm Fresh, and that the brand carefully curates the ingredients that go into each product.
"The key differentiation is that we are using pasteurised fresh milk for our product. All the products are from our farm, which matches the concept of farm-to-cup.
“This gives us a distinct advantage over competitors when it comes to freshness. While many other brands rely on yoghurt powder or mixes, we stand out by never compromising on the quality of our ingredients.
“This commitment ensures that our customers can truly taste the difference, encouraging them to return time and again,” he said.
To celebrate the launch of the yoghurt soft serve, Jom Cha will be offering special promotions and hosting in-store events.
Customers are encouraged to visit their nearest Jom Cha location to sample the yoghurt soft serve and experience the “farm-to-cup" journey firsthand.
