KUALA LUMPUR: TM launched the “Sejuta Suara, Satu Ritma, Jiwa Merdeka,” campaign in celebration of Hari Kebangsaan and Hari Malaysia 2024.
It is the first AI-powered platform that enables Malaysians to perform the iconic patriotic anthem “Gemuruh Jiwa” in a wide array of local languages and dialects, bringing cultural diversity to the forefront.
The platform is a first of its kind in Malaysia, combining advanced AI technology with a deep appreciation for the country’s multilingual tapestry.
By utilising AI for automated lip-syncing and voice cloning, TM has created an experience that allows users to sing in their preferred language or dialect with realism and ease.
The technology driving this platform is a collaboration of seven state-of-the-art AI and API platforms, seamlessly integrated to deliver a smooth and intuitive user experience.
Powered by Credence, TM’s cloud and digital solutions arm, the platform is a testament to TM’s commitment to pushing the boundaries of what is possible with digital technology.
TM’s group chief executive officer Amar Huzaimi Md Deris said, “This initiative highlights how AI can be harnessed to celebrate and preserve Malaysia’s rich linguistic diversity.
“It gives Malaysians a new way to connect with each other and transform the iconic patriotic anthem into a unifying force for the nation.
“By leveraging advanced AI technology to promote our unique linguistic heritage, we contribute to national integration, digital inclusion, cultural preservation, while fostering stronger unity and a digitally savvy society.”
Amar added, “Furthermore, this campaign not only showcases the possibilities of AI but also reinforces our brand promise of ensuring that technology opens doors to a promising tomorrow for all.
“It is our dedication to making advanced technologies accessible to every Malaysian as we drive towards our aspiration of becoming a digital powerhouse by 2030.”
TM invites all Malaysians to be part of this groundbreaking campaign by visiting https://sejutasuara.tm.com.my/.
