PETALING JAYA: There has been a shift in the behaviour of night market consumers since the pandemic with many choosing not to linger, causing the markets to close earlier, say traders.
Amid the diminishing crowds, more night market traders are embracing an enterprising mindset to stay relevant and make a living.
Many traders have introduced delicacies influenced by other countries such as Taiwan, Korea and China, recognising the importance of attracting both young and old visitors with fresh and exciting offerings.
Kepong Petty Traders Association deputy president Deric Teh said the shift in consumer behaviour post-pandemic highlighted the need for innovation.
“Previously, traders would operate until 10pm or 11pm, but now the markets are quiet by 8.30pm.
“Many shoppers now simply buy what they need and leave. This change poses challenges for traders, who have struggled in recent years.
“To draw in customers, traders must offer unique products.
“Also, the rise of takeaway culture has prompted a need for more enticing options beyond traditional fare,” he said in an interview yesterday.
Besides local fares, Teh, who is the vice-chairman of the Kepong Baru Morning and Night Market Traders Association, said more traders are selling foods influenced by Taiwanese or Chinese cuisines.
“Without innovation, traders will find it difficult to compete, as people can easily find similar offerings in local eateries,” he noted.
“There are over 10 night markets in areas like Segambut, Kepong, Jinjang and Jalan Ipoh in Kuala Lumpur.
“In the broader Klang Valley, night markets in places like SS2, Taman Connaught and Setia Alam attract more tourists due to their numerous stalls and popularity online, while local community markets cater more to residents.”
Teh called for more support from the local authorities and associations to help promote these markets.
“With more than 50 night markets in Kuala Lumpur alone and fewer morning markets, the sector faces competition from hypermarkets and online sellers,” he said.
Seri Petaling Pasar Malam Association chairman Frankie Cheah concurred, noting the evolving dynamics of night markets in Malaysia.
“In the past, we saw a surge in Japanese culture and food influences like sushi and teppanyaki.
“About five years later, Korean-inspired foods became popular.
“It’s a trend; as children grow into young adults, their spending habits change, driving demand for new offerings.
“This shift has made it challenging for traders, who must continuously innovate to stay relevant and make a living,” he said, adding that the usual traditional offerings like char kuey teow, kuih apong, fried radish cake and kuih have become commonplace.
With land becoming scarce in Kuala Lumpur, Cheah expressed concerns about where night markets could be located in the future to remain accessible to communities, noting that even the Sri Petaling night market has had to relocate previously.
“Our night markets have a unique charm and could be developed into a Malaysian attraction, but it requires collaboration and funding, which is not easy to achieve,” he said.
Both Cheah and Teh also stressed the importance of adapting to these changing trends while adhering to local laws.
They said foreigners are not permitted to trade at night markets or be hired as helpers, although they are often seen helping out.
Both leaders called on local authorities and state governments to bolster support for traders through infrastructure and strategic initiatives, ensuring these markets retain their cultural significance while meeting modern expectations.
