They are chic urbanites who go on shopping sprees at luxury brand boutiques, wine and dine at upscale restaurants including Western eateries, and insist on staying at hotels with no less than a five-star ranking.
Say hello to the changing face of Chinese tourists in Singapore. These well-heeled sophisticates who favour customised holidays are rapidly growing in number, even as Chinese mass-market travellers here on package tours – with a sartorial penchant for cotton pyjamas and pairing socks with chunky sandals – remain common.