Super group: Avid fans of K-pop boy band Super Junior, for example, were not afraid to spend US$100,000 (RM320,000) on the idol group
AS K-pop’s popularity surged in South Korea and abroad in past years, a unique fan culture of buying luxurious gifts for favoured stars took root. The culture, however, is now evolving into helping society, rather than just the stars.
Not so long ago, it was traditionally the norm for K-pop fans to shower stars with expensive gifts, but the trend is often frowned upon when it goes to the extreme.
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