Ask anyone in Shanghai to name their favourite candy and there will only be one answer. The familiar white, red and blue wrappers of White Rabbit Creamy Candy have been a staple among sweet tooths in China and overseas for nearly eight decades.
The milk candies now known as White Rabbit first appeared in the 1940s, and have been synonymous with Shanghai ever since. Their iconic branding and edible rice paper wrapping occupy a special place in the city’s collective memory and history.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
