A classic favourite: Children playing with a toy train at the 10th China Kids Fun Expo in Beijing. —China Daily/ANN
BEIJING: Branding and original design are prerequisites for Chinese toy manufacturers to add Chinese cultural elements to toys.
Even after two months, Wang Zhenhua is furious with the tour guide at Hemudu Neolithic cultural site in Zhejiang province for opening her remarks on the ancient Chinese mortise-and-tenon joint (sun mao) culture by asking the 30-odd about-12-year-old visitors whether they have played with Lego building toys.
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