PUBLIC confidence in a product may be more easily gained by attaching a reputable name to it.
This is especially true with medications purporting to help with chronic illness, as a way to convince potential buyers, however not all these products or efforts are genuine.
Some unscrupulous parties fashion their logos to look similar to known brands, while others misuse the name and likeness of famous people to "endorse" their products.
Is the former Health director-general's name now being misused to validate a drug said to help with diabetes?
VERDICT:
TRUE
In a statement on Facebook on Monday (Oct 23), Tan Sri Dr Noor Hisham Abdullah said this was just more "fake news" using his name to deceive people.
"They are now claiming that I am promoting diabetes medicine. This is irresponsible as they are using mainstream media and social media to sell their products,” he said
"The world is being flooded with false information. Misinformation and disinformation like this is misleading. Social media users, be sure not to be deceived," added Dr Noor Hisham, who included two photographs in his post.
One was a statement purportedly by Dr Noor Hisham championing the drug said to help with Type 2 diabetes.
The page, which can no longer be found, also "quoted" him as saying that he recommended the drug and that it was developed by the "Malaysian Institute of Endocrinology" this year, all of which Dr Noor Hisham said is untrue.