Bloomberg’s big bet: Can money beat Biden's momentum?


  • World
  • Monday, 02 Mar 2020

Presidential candidate Michael Bloomberg delivers remarks at a church service to commemorate the 55th anniversary of the quotBloody Sundayquot march in Selma Alabama U.S. March 1 2020. REUTERSMichael A. McCoy

Presidential candidate Michael Bloomberg delivers remarks at a church service to commemorate the 55th anniversary of the "Bloody Sunday" march in Selma, Alabama, U.S., March 1, 2020. REUTERS/Michael A. McCoy

RICHMOND, VA. (Reuters) - In his brief three-month campaign for president, Michael Bloomberg poured nearly three-quarters of a billion dollars into building an advertising and data-mining juggernaut unlike anything the political world had ever seen.

But a big part of the strategy hinged on a wildcard named Joe Biden.

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