Australian news sites' traffic falls after Facebook blocks content -Chartbeat


  • World
  • Friday, 19 Feb 2021

(Reuters) - Total web traffic to Australian news sites dropped by around 13% after Facebook Inc blocked their content on the social media platform this week, according to early data that underscores the outsize impact the U.S. company has on the local market.

The data from New York-based analytics firm Chartbeat showed that a pickup in traffic to news sites from Google was outweighed by a significant slump in traffic from Facebook.

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