German tech fair focuses on sustainability in consumer electronics


  • World
  • Saturday, 02 Sep 2023

BERLIN, Sept. 1 (Xinhua) -- As one of the world's leading trade fairs for consumer electronics, the five-day IFA 2023 opened here on Friday with over 2,000 exhibitors from 48 countries and regions, a much greater scale than last year.

"In addition to all the historic brands you know and love at IFA, 30 percent of exhibitors are new this year," Oliver Merlin, managing director of IFA Management, said in a statement issued on Friday.

According to the organizer, sustainability is a major priority of the trade fair. Ahead of IFA's 100th birthday next year, the 2023 event for the first time dedicated an exhibit area to highlighting sustainability. Besides, it will have multiple forums to discuss how consumer electronic enterprises could develop in a more sustainable approach.

According to IFA official website, nearly 1,300 Chinese exhibitors have registered in this year's event. Chinese companies such as Hisense, TCL and Haier have occupied some of the largest exhibit areas with various products.

While delivering a keynote speech on Friday, Hisense Group's President Yu Zhitao said the company looks forward to expanding its overseas market share.

"In order to be more and more user-centric, we are upgrading and optimizing our products and services to meet consumer needs," he said.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In World

Fake bomb threats linked to Russia briefly close Georgia polling locations
Man arrested at US Capitol with torch, flare gun, Capitol police say
Roundup: T�rkiye expects record e-commerce sales from upcoming shopping spree
Chinese training program helps Tanzania's Zanzibar improve pediatric treatment
Cholera cases in Sudan rise to 30,880, dengue fever to 6,011: health ministry
Over 300 Ghanaian students awarded Chinese Ambassador Scholarships
(CIIE) Economic Watch: China shines on opening up, as world openness level degrades
UAE targets 600 bln USD in foreign investment by 2031 under new strategy
China-Africa-UNIDO Center of Excellence opens in Ethiopia to advance Africa's development
Mexico's top court starts debating constitutionality of judicial reform

Others Also Read