McDonald's to spend 100 mln USD to move past E. Coli outbreak


By Xia Lin

NEW YORK, Nov. 15 (Xinhua) -- McDonald's Corp. is spending 100 million U.S. dollars in an effort to revive sales and support franchisees after a severe E. Coli outbreak spooked diners away, reported Bloomberg News on Friday.

In a memo sent to employees and franchisees, McDonald's said Quarter Pounder burgers topped with slivered onions were now back on menus nationwide and that the company was investing 35 million dollars into marketing and ads. Additionally, the company is spending 65 million dollars on programs that support franchisees, like deferrals on rent and royalties.

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