NEW YORK, Nov. 27 (Xinhua) -- The live broadcast of Macy's Thanksgiving Day Parade in New York City by the National Broadcasting Company (NBC) remains a strong attraction, although entertainment programs have struggled in recent years as more and more viewers abandon traditional television and migrate to streaming.
The parade has delivered virtually the same audience since the late 1980s, about 20 million viewers each year. Last year, when viewership from an encore telecast and the Peacock streaming service was tallied up, the parade audience ballooned to over 28 million viewers, a new high, reported The New York Times on Wednesday.
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