IN the ever-changing media landscape where one in 10 Gen Z sports fans use social media to consume content, the best minds representing industry leaders, including broadcasters, professional executives and marketers recently convened in Kuala Lumpur to deliberate on the evolution of the sports industry.
Organised by the Asia Pacific Broadcasting Union (ABU), the Sports Media Conference which used to be invitation based, was opened to media practitioners and key industry players over a three-day period throughout last week.
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