THE media landscape has changed for the worse, especially for newspaper companies. The last decade has been a challenging one. Media companies are losing revenues. Many of these companies have folded, the rest are struggling to keep afloat.
The Internet has changed the way we do business. It is a double-edged sword for media owners and practitioners. While it benefited the media industry too in many ways, at the same time it has disrupted the critical source of revenue – the advertisement.
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