CHONG was very keen to buy a particular brand of supplements to improve his general wellbeing. After getting the price from his local clinic, he went online to buy the product. To his delight, he found a similar product at a much cheaper price.
E-commerce may offer many advantages to customers but in this case, it would have been better for Chong if he had bought the product from a doctor’s clinic or pharmacist. When he contacted the local franchise holder of the brand to obtain more information on the product, he was told the authenticity of products sold online was difficult to verify.
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