THE corporate landscape today is more complex and interconnected than ever before, necessitating a nuanced understanding of various functions within an organisation.
Among these, public relations (PR) stands out as a vital yet often misunderstood domain, particularly by chief executive officers (CEOs) who may harbour unrealistic expectations about its immediate impact on sales, brand reputation and media coverage.This disconnect often results in a cycle of frustration, primarily when the chief marketing officer (CMO) fails to educate and align the CEO’s expectations with the realities of PR.
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